The Ultimate Guide to Brands Succeed with Social Media Marketing


Would you like to see a little improvement in your social media marketing? Thinking of what techniques will work for big companies? Do you think that improving your social media marketing is difficult? Let’s continue reading to know the best ways which will help you to improve your social media marketing and finally, you can get the desired results.


Do you think that Hashtags play well to succeed in social media marketing? Let’s see. Yes, it will. If you see on the social media, most of the successful brands shared their content with Hashtags.

Let’s take KitKat as an example,

KitKat uses their tagline as a Hashtag starting from Twitter

KitKat uses their tagline as a Hashtag starting from Twitter to G+. Hence, the consumers of this brand share their photos with “HaveABreak” This will aid this brand to get more engagement. Hence, while using the Hashtags, choose the unique and specific one. And, yes, make use of the trending tags related to your business.

Building Brand Communities

Every brand realizes that things get work once they communicate with their fans directly. Hence, they started creating brand communities on their sites. How will you create a branded community on social media? Let’s read.

  • Know your audience well
  • Know what they want
  • Promote user-generated content

Facebook Cover Photo

Yes, your Facebook cover photo also matters. Create an attractive Facebook Cover Photo to promote your events. However, it’s quite simple to change the FB cover photo even though if FB comes up with cover photo guidelines.

Facebook Cover Photo

Keep active your YouTube Channel

If you believe that video plays a major role in your social media marketing strategy, then make use of it by maintaining an active presence. The best idea is to add useful videos on a regular basis.

Keep active your YouTube Channel


Be sure that your Approach Works

Not everything will work for every brand, right. Hence, you should evaluate your social media strategies and pinch it. If your strategy is good, then you’re not getting proper engagement, then you should analyze your plan again to know what went wrong and how to improve it.

Engage with your Followers and Fans

People will expect solutions to their problems as soon as possible when they contacted the one who is responsible for that. Nowadays, people are increasingly depending on social media to get support for their product and service-based problems. Hence, responding to your followers on time will positively impact on likes and shares.

Don’t miss out Anything

Nowadays, you can use each social media channels to your brand development, engagement, and more. The study shows that Instagram is getting the fastest growth and receives the 15% social engagement of the Facebook. Do you want to miss out the followers and fans from Instagram? No, right! Use Instagram to engage your audiences.

Dark Post Approach

Currently, Facebook dark post advertising becomes the best approach. So, why don’t you try it to succeed with social media marketing? Facebook dark posts will help you to focus on the right audience so there might be no chance to miss out your audiences.

But, before diving into it, do A/B testing and implement your strategies. If you plan well, then hiding Facebook ads with dark posts will work great for you.

Engage Followers’ Friends on Social Media (Twitter)

As we all know that if a follower shares any discount offers or deal with their friends, then it will impact positively on your brand outreach, right. Hence, try to extend your follower’s personal networks to keep the existing customers and to add new ones as well.

Keep in touch with Public Conversations

Joining to the relevant public conversations will help you to succeed. Hence, start a reply to the conversations that are relevant to your business will be helpful for you to extend your reach.

Ensure that you maintain brief Facebook Updates

Studies have shown that Facebook updates in a brief manner receive more engagement. Hence, it’s a great idea to keep your FB updates has been mentioned within 40 characters even though it allows you to add 63,000 characters.

Ensure that you maintain brief Facebook Updates

Launch New Products

If you’ve launched a new product and want to promote it, then the best place to go for is the social media. If you search on the social media, you can see most of the brands sharing and promoting their products to get more followers and to increase the engagement. Just try it out!!

Launch New Products

Maximize your Positive Comments and Minimize the Negatives

In these days, online is becoming a great medium to reveal problems and find solutions for that. If your brand or company receives any bad or negative comments, try to reduce it by resolving the problem faced by the consumer.

Let’s take a look at the following scenario,

A parent of a girl who missed her birthday party due to late pickup of OLA cab tweeted about the incident on Twitter. Then, OLA approached that girl’s parents and sent her birthday cake and Rs.1000 Voucher to apologize for that incident.

To add, OLA sponsored that girl to ride everywhere within New Delhi for free.

By this way, you can minimize your negative feedbacks and turn it into positive to extend your reach and increase engagement.

Navigate users to Landing Pages

Did you know? A landing page is the primary part of any marketing strategy. This is because it provides you the chances to which page you want your users to land. Use the power of social media to make users to share your feeds easily.

Optimize YouTube Videos

YouTube is a go-to platform when it comes to social media marketing as it’s the 2nd largest search engine.

To get the maximum exposure from YouTube, optimize your videos with proper title and Meta descriptions.

Know when to Tweet

However, this is the most important thing that you should follow if you want to succeed with social media marketing. There are no fixed timings that you can tweet and share your posts on Social media. One thing you can do is trial and error method. Keep watching your followers and their engagement to find the right day and perfect time for a tweet.

Question on Facebook

Do you agree that questions are great conversation starters? If yes, then you’re on the right track. Hence, it’s a great idea to tie either a post or pic into a question about the trending topic or an event.

Return to an Update and Event

Editing your Facebook updates and event will help you to let people know your contests or giveaways are legit. Hence, if you conducted a contest and when the time comes to announce the winner, then it’s good to edit the post with the winner name.

Respond to Tweets from your Followers

Simply posting on the social media won’t help you anymore. What can you do? One thing you can do is responding to the tweets from your followers will help to extend your reach and increase the engagement. Besides, this will help you to build trust and as well people can come to know that someone is there to care their problems.

Respond to Tweets from your Followers

Make use of the short URLs

Instead of directly using the original URL of your post, use the short form of that URL which will help you to extend brand recognition. You can use the tools available on the internet to create a short branded URL.


When it comes to conversions, the call-to-actions play a crucial role. Hence, ensure that you’re using the proper call-to-action to get significant responses from your fans and followers.

Valued vote from fans

Social media is the best place to learn about your audiences. This is because there are numerous creative ways you can follow to know about your audiences wish. Creating a poll to vote for any post or events and receiving comments to your post will help to know more about your target audiences.

Wish for wish lists

Wishlists acts as an effective way to create more engagement with your followers and audiences. There are more creative ways out there to engage your followers and ask them to give in to something on their wish list.

Explore vine videos

Vine Videos help you to get more engagement and to reach out your audiences. If your vine video is great, then you can get more followers and shares with the help of social media marketing.

Explore vine videos

Yield High Return

As you all know that “the more you share, the more you can get in return” so you can more followers and you can increase your engagement level.

Notable days of the year

Write effective content and publish it to your social media account. Notable days of the year will afford you topics for the content. Discover ways to link your brand to notable days of the year and write related posts to increase your brand’s visibility and reach.


In these days, most of the online businesses are making use of the social media marketing to make the best. Following these tips and tricks will help you to succeed with the help of the social media marketing strategy.

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