SEO plays a major role to drive traffic to our online businesses. Hence, it’s quite important to do SEO in a proper way. However, there are some common SEO mistakes which lead to decrease in rankings. In this article, we’ll be looking for the most common SEO issues in a detailed manner.
Issues with Index Management:
One of the most common SEO issues is problems with indexing the websites. Oftentimes, there may be a chance for the devaluation of your website which is due to some issues with Google Indexing. Hence, building links and using “noindex attribute” to prevent robots from crawling your websites isn’t that much simpler.
However, you can see that how many pages of your websites are crawled and indexed. If you search site: example.com, you can see some results describing how many pages from your website are indexed in Google. The problem here is Google indexes your pages even if you place rel=noindex attribute until it recrawl your pages again. In order to avoid this common SEO issues, it’s best to use mention the URLs which you don’t want Google to crawl by means of robots.txt.
Following the index management problems, the localization issue is the second common issues in SEO. However, localization is important to international SEO as it aids you to connect your brand to the place by means of words, terms, and behaviors of an audience in a specific region.
What should you do? Instead of using the generic search term, you should mention the language and terminology of the target audience. Take some time to deal with the localization as our online businesses are running in the language of your audiences. Is localized text will help to increase ROI? Yes, of course. When do the localization issues emerge? Most probably, this will happen when you’re handling websites for multiple languages. In order to prevent you from Panda Penalties, it’s best to provide information with localized text to the foreign users.
Besides, keep in mind to use the hreflang attribute to mention the language for different locations. Make use of the proper website or tool to get the precise country code and location code. Most webmasters including the HREFLang but forgetting to mention the country and location code as this might led Google into trouble and finally the localization issues occur.
The third common issue is the Keyword Cannibalization. There has been some thought like creating multiple pages for the same keyword revolves around everywhere is good from the SEO perspective. Do you think that it will boost SEO? Definitely, no! This is because if you’re creating multiple pages for the same keyword, then it seems like you’re competing yourself for the particular keyword or phrase. Is Keyword cannibalization will impact SEO performances? Let’s see.
Most of you aware of about keyword cannibalization, right. It’s nothing but the pages of your website compete for the same keywords in Google. The most common issues with the cannibalization is as follows,
- You’re lessening the authority of the page
- There may be a chance for devaluing your page by Google
- You’re splitting the links and anchor text to multiple pages, instead to a single page.
- It will impact negatively on the conversion rate
- It sends Google and the users the sign of poor page quality
What’s the best way to identify keyword cannibalization? Either you can do it manually, or use the keyword mapping tool to identify the keyword cannibalization. If you’re doing manually, then you should create a spreadsheet which lists out the entire important links of your sites and its associated keywords.
How can you fix the keyword cannibalization? However, there are numerous ways to find out and eliminate the cannibalization issues. Here are few:
- Restructuring your website
- Creating new landing pages
- Use 301 redirects
- Solve thin content issues by consolidating your content
- Find new keywords to safeguard you from poor keyword strategy
Fix the keyword cannibalization issue by means of aforementioned methods to boost your SEO performance.
Exceeding the limit of Anchor text usage:
As we all know that the anchor text is the clickable text in a link or hyperlink. Once before the penguin update in the year 2012, it helped Google to find the relevancy of the website. But, nowadays, the effects of anchor text in the eyes of Google changed a lot.
We can use the exact match anchor text before the penguin update was evolved which would positively impact your rankings.
To make this even clear, here is how exactly penguin works,
Your link from external site à Google indexes the link à it places the link in its database for your particular website as mentioning your link profile
After that, it will compare the link profile with your on-page optimization.
For example, if your page is about eyeglasses and most of your anchors are “eyeglasses”, then Google will penalize you.
Why? Google is smart enough to identify whether you’re building links artificially or naturally to rank your keyword. Hence, it can easily identify that you’re trying to rank for eyeglasses by building links artificially.
How to avoid penguin penalty for anchor text? However, there are different types of anchor text include branded, generic, image, low quality, miscellaneous, targeted, topical, and URL. Use the better anchor text to avoid being penalized by Google.
Out of the 10 most common issues, 4 are from on-page issues. However, the 5th issue is from off-page. Nowadays, link building is much needed for every site as it sends the trust and authority of the particular website to the Google. If everything is perfect on your websites like no technical issues, good quality, and valuable content, enhanced user performance and engagement metrics, then building links is easier than ever.
On the contrary, the poor linking strategy will negatively impact on your rankings. While building links to your website, the first thing you should do is avoid over-optimizing the anchor text as over-optimized anchor text will cause Google penalty. The second thing you should focus is targeting other pages instead of main core pages of your website.
Quality of the Affiliate Content:
As we know that “Content is the heart of any website” and we can’t even say no to the popular saying about content “content is king”. Hence, you should pay special attention to the website content as it’s the weapon to let users reach our website. What’s the issue with the low-quality affiliate content? There is no user value if every page of your website is having an affiliate link, right.
The way to achieve success in affiliate marketing depends on the quality of your content. Hence, create good content that aids to increase your ROI and make users buy.
User Performance Metrics:
You’ve probably heard that most of the SEOs don’t focus on user performance metrics. Do you think that it will do a favor for you? Obviously, no! Most of you are not focussing on the useful and valuable content; instead focusing on links that are irrelevant to your site. This will leads to the poor user performance metrics. What can you do? The one best solution is you should focus on converting your prevailing traffic along with increasing your potential traffic accordingly.
Title and Meta Descriptions:
Title and Meta Descriptions both play a major role in SEO. The title describes the user what the page is about and Meta description is about to tell the user what the page will explain in a brief manner. Moreover, the effective Meta description will help to get more clicks. Hope you know the importance of title and Meta descriptions in the SEO. Even though search engines don’t use Meta descriptions to rank a page but it will help from the user’s side. Writing an effective title and description to your page will help to increase the CTR.
Redirecting is more common on the internet. However, there are more 3XX redirects are out there and most commonly, we’re using the 301 redirect to redirect users whenever the page that they’re looking for is not available.
Oftentimes, the 301 redirects will ruin your SEO. If you remove the entire 301s which is not needed, then you’re helping the user to get the information faster and better. However, the redirect issues occur when you have redirect chains, unnecessary 301s, the presence of canonical tags which points to redirected URL.
First of all, what is called pillow links? Let me explain. Pillow links are links which are used to diversify the anchor text ration. As we know that Google doesn’t like artificial and unnatural links. Hence, it’s best to build natural links instead of making your links to look natural. Building good quality pillow links won’t lead you to catch by Google algorithms such as Panda and Penguin.
Hope you’re aware of the 10 most common SEO issues that will occur due to our carelessness. Resolving these issues will help to see good improvements in SEO. Keep in mind the above SEO issues to prevent you from being into danger and increase the rankings, conversion rate, and much more.
[Updated Jan 2018]