What Matters More: Backlinks Quality or Quantity?

  • January 28, 2018
  • SEO
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How content is the heart of any website like the backlinks are the backbone of every website. But the debate is whether the quality backlinks matter or quantity one.

You’ve probably seen that 50% of marketers are saying that quality of the… Click to Tweet

There is no need to worry about the number of backlinks that your website have.

On the contrary, remaining percentage of marketers is voting for the quantity of backlinks. They are not bothering about the quality of backlinks when compared to the quantity.

What’s your opinion about this? Let’s see which matters more in the upcoming section. Before jumping into the topic “what matter more: backlink quantity vs. backlink quality let me explain a little about backlinks.

Backlinks!!! What is it? It’s a link that is coming from another website to your website. It can come from anywhere such as from directories, social media, blogs, and so on. But, the most common form of backlinks is from websites that are relevant to your niche and from blog posts.

If you’re having quality backlinks on your site, then your site will get some authority and there may be an increase in the rankings. This will result in driving more traffic to your site and leads so you can see a dramatic increase in your ROI.

This is what all marketers want, right. In which you’ll focus (quality or quantity)? Let’s discuss the ins and outs of each side and will come to an end.

Quality Backlinks

Quality Backlinks

Let’s start with backlinks quality,

What does it mean quality backlinks?

A quality backlink is a link that comes from websites which are high authoritative in the eyes of search engines and users/searchers.

That being said, the high authoritative websites are not only trusted by the search engine robots or crawlers but also by the people who trust and uses the website.

Most of the marketers say that the more trustworthy your site, the higher your domain authority and the better quality link you’ll have.

In order to check the domain authority of your website, you can use tools like Moz, and so on.

The domain authority (DA) of a website is measured within a range of 1 to 100. If a website is having DA of 40+, then it’s good to move on to get links from that website to yours.

What should you consider while building backlinks to your site?

  • Check the website is relevant to your niche and industry
  • Ensure that the domain authority of the website is good
  • Be sure that the website you’re looking for is trusted by the searchers

If the website meets these criteria, then you can get links back to your site.

Alright! Will these links work for your business? Let’s see the pros and cons of building quality backlinks to your site.

Why backlinks are good

High-quality or quality backlinks are good for an apparent reason. This is because they are high in quality. That being said, the high-quality backlinks are good for enhancing the search engine rankings of your site by means of SEO and as well as beneficial for domain authority (DA).

Building high-quality backlinks will keep you away from spammy websites, meaning you no need to build a relationship with spammers. This is what every marketer needs for their link building strategy.

Doing this will boost your rankings and helps to build related backlinks to your website. Moreover, high-quality backlinks are beneficial as you know what you’re exactly getting. It even tells you how quality your link is and it will aid you in generating the traffic you’re dreaming.

All in all, the benefit of building high-quality backlinks is it’s well-worthy for your SEO. This is because the links from high-authority websites are 100% better than other sources.

Now, it’s time to discuss the downside of high-quality backlinks. Let’s read.

Why quality backlinks are bad

The benefit of building high-quality backlinks is good for your SEO, but the downside of building quality backlinks is actually booming.

This is because it takes time to build unless your site is old and authoritative. As we all know that how difficult it is to get a backlink from high-authoritative websites such as Forbes, Success, and Entrepreneur. If you ask yourself or to anyone, most of the answers you’ll get are impossible, right.

This is the problem with the quality backlinks. The more valuable the backlinks are, the much difficult to get it.

In other words, getting quality backlinks is difficult and yes it’s a time-consuming task too.

Most probably, trying to get only high-quality backlinks will reduce the level of high-commitment traffic. Besides, you’ll have only fewer amounts of quality links as you don’t have the time/don’t like to spend the time to build these links more in number.

How can you create high-quality backlinks?

The most effective way to do this is creating infographics and promoting it on social media platforms. It’s quite simple to create an infographic these days as there are so many tools are emerging to make our task easier than ever.

simply hire a freelancer

by Frau Farbissina

The tools that you can use to create an engaging and useful infographic is as follows,

  1. Canva (Free and paid)
  2. Venngage

In case, if you’re poor at designing an infographic or you don’t want to spend time for that, you can simply hire a freelancer from 99designs to do an infographic for you.

But, don’t stop when you create an infographic, instead publish it on social media sites and find blogs similar to your industry. Share your infographic with the relevant audiences by emailing the owners or editors of the blogs related to your site.

The next thing you can do is guest blogging. This is also an excellent way of getting backlinks to your website. To start to find guest blogging sites related to your niche or industry, just follow these methods listed below:

  • Just type in Google “Your Keyword and the word “blogs” at the end”
  • You can search for the following,
    • Keyword “guest post”
    • Keyword “guest post by”
    • Keyword “accepting guest posts”
    • Keyword “guest post guidelines”
    • Keyword “guest author”
    • Keyword “guest article”
    • Keyword “guest column”
  • Use the tool called Followerwonk

Another effective way to build backlinks is engaging and viral content. Yes, if your content is viral and is engaging means, it will help you to get quality backlinks.

There are so many ways to build backlinks to your site and building high-quality backlinks are valuable and well-worthy too. But, the downside it takes a lot of time.

Backlinks Quantity

Now, you’re aware of what backlinks are? What are high-quality backlinks and its upside and downside, right? Now, it’s time to jump on backlinks quantity.

Most of the marketers say that the backlinks quantity matters more than quality. It doesn’t mean that they are building links from spammy websites; instead, they are building links from sites having low to medium domain authority. Even though, the links are low in quality, they can get a massive amount of traffic.

Why is backlinks quantity good?

The reason behind is that it does not take much time to build and helps for high-commitment of traffic. Most probably, it will help to improve the rankings faster on the search engines. This is because the number of referring domains having a positive impact on higher rankings on Google.

You’ve probably noticed that people arguing for the quality of backlinks; but the quantity of backlinks also matters a lot if you’re implementing it correctly.

Why Is Backlinks quantity bad?

Above, we’ve discussed the upside of the backlinks quantity. Here is the downside of it,

As we know that if we’re focussing on the quantity of backlinks, there may be a chance of getting links from the spammy websites. If the links to your site are bad, then it will affect your rankings badly.

Steps for getting quality backlinks

There are lots of ways are available to get quantity backlinks. They are as follows,

The first way is to add testimonials to other websites. Make sure that you’ve given your website links to those testimonials. It might be difficult in finding the websites that are related to your site. One thing you can do is use the tool so-called mention to find the websites that already mentioned you.

Additionally, you can use a tool called BuzzSumo. If you find any of the websites mentioned you, but they didn’t give links back to you, then you can approach them by sending an email to them.

While building a backlink you should be careful to keep you away from spammy websites or spammy backlinks. This is because it might damage your website rankings.


Above we have discussed backlinks and its quality and quantity. Finally, the debate gets over and the answer is both play an equal part in the link building strategy. For some online business, the quality of backlinks will be effective and for some, the quantity will be more effective. Hence, build backlinks that are high in quality and as well as give importance to quantity.

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