Keyword Research is the Secret Ingredient to Success! [Keyword Spot Guide]

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Keyword research is a big process that requires analytical tools and a professional to identify the right pitch of keywords. Not only identifying, professionals’ service leverage the brand’s promotional value, drive more traffic and website visibility & long-term online presence.

No one really knows how Google ranks pages

Can anyone say that how Google ranks the pages? No, hence it is in the brand owner’s hand to plan for a successful internet marketing campaign in order to pull his/her brand on the browser’s first page. There is a maxim that an optimized website is a real backbone. The natural search engine listing is what that source the completely online volume and is the best means to uphold a perpetual flow of qualified traffic to your website.

Your potential customers find you through search engines and brand on the first page is something indeed and must for your business to boom as its pretty nifty! Call it a Cornerstone-Art on which your online business and reputation will grow, or as a skill to walk over your competitors with ease, hence, come – SEO – the Magic Word.

If you dream to see a massive influx of new leads to your online business, a well -researched and accomplished search engine optimization campaign is what you need.

Start with Root Keywords:

The first term that you derive out of the keyword research is your root keyword. As go by phases, you come across niche key phrase, specific keyword, niche family, long tail keywords et al, however, root keyword is the primary seed that one has to start the engine.

Most of us go confusion with two different terms of root words and root keywords. To put in a simple form, the word is a ‘root word’, wherein the term ‘internet savvy’, ‘internet expert’, ‘internet philosopher’ is the root keywords.

Why are Root Keywords important?

To answer the below-appending features, the task goes simply to understand why root keywords are very important.

  • In order to create a high-quality website with search engines
  • In order to create highly relevant and unique content for the website
  • In order to categorize the website by a topnotch search engine software
  • In order to rank the website with top numbers by a topnotch search engine
  • Users find the best experience on all the aspects after navigating your website

Look at collections of content and Identify popular keywords approach:

        Increase Conversion: On identifying the keywords that have high conversion rates, you will be able to focus on them and gain more customers and a good return on investment (ROI).

   Optimization Spend: Keyword analysis would help you distribute your resources more towards productive keywords and eliminate unsuccessful uneconomical ones.

   Identify Trends: With keyword analysis, you can get obtain insights into market behavior and apply the same in your business.

Find New Markets: By using keyword analysis, you can discover more specific keywords and expand your search volume.

  • Check what keywords you already rank for
  • Check what keywords your competitors are ranking for
  • Borrow a few ideas from your competitor

Find New Tail Keywords:

Keywords – is that Big Deal? Yes, finding new tail keywords is the heart core job of SEO process, wherein all the techniques and processes go with this groundwork. No traffic for the website can be driven without keywords optimization. It is not just only the study of words wherein the trick is that people must be able to find information on the web when they search.

Knowing what the people would use terms to search for a certain business is the matter of fact. Also knowing the strength of the competition and direction trends are some of the factors to be concentrated when digging for groundwork. Co name takes pride in the years of industry experience in keyword analysis for driving a high-quality website rank, traffic, brand promotion and earning the client a high search engine ranking.

Keyword Testing and Analysis – keyword research is that of identifying out the demand width of business niche keyword, search volume, keyword density, the number of people frequency visiting the website and bandwidth of keywords converting visitors into customers.

Find out Long Tail Keyword

There are two types of keywords: Front Rank and Long Tail Keywords. Front Rank is that of most commonly and most popularly used words relevant to the business wherein common person uses it while searching for any given topic on web surf.

Long tail keywords are literally associated with front rank ones, in which it is derived out of big analysis on the quality and business niche. In other words, can say that they are actually were adopted for site promotion indeed.

In principle, long tail keywords are the search keywords or the key phrases with 3+ words that are highly relevant to the niche product/brand / business, with low competition rank & low search volume.

Examples:

  • online pdf converter
  • best women site
  • best photo editor tool
  • free online calls

Keyword Competition & Metrics Analysis:

Finding out the keyword phrases with a higher volume of monthly searches in one another technique. Sometimes the lower level of competition fetches out a higher amount of fair results. Though there are many ways to find out keywords, there are certain formulas to employ out for keyword selection process. Once after placing out the searched keywords – placing refers to the integration of keywords along with the supplementary content copy. Finally, the crucial part is that making sure that those keywords to be presented in all the appending five nodes.

  1. Page Title

The title tag is much sense making the part where search engine spiders crawl at first to know what the page is about, then tell what the business is into. Hence integrating right keyword phrase with the page title in the crucial step of the on-page optimization. And be understand that Page Title is the code in which it would not be able to visible in the front end.

  1. Body Text Headers

Text headers that are otherwise called as titles on the page matter influence a lot. The main title plays the main role in order to explain deeply about what the web page is complete. It acts as one of the key indicators for the search engines to signal out to the spiders, therefore optimizing the keyword phrase along with H1, H2, and H3 tags are most important.

  1. Internal Links

Internal links are within the web pages wherein keyword phrases integrated with anchor texts would act as a signal for the spiders to know what another end of the text is talking/explaining about.

Internal Links

Image Source: writetodone.com

  1. Meta Tags

Meta tags are signal sender throughout all the pages for the best result. There would not be any Metadata on the front end of the web page, but the scenario is that of keyword phrases integrated with Meta descriptions highlight and notify the search engines that the result for your search is here kind of.

  1. Body Text

Body text is the content of the web page. It is important to integrate the keywords along with web page content, wherein when search engine spiders crawl there must be a right match for the search and keyword for result orientation. Hence, the body text is most important.

  1. Key phrase Research and Classification

In principle, keywords boost SEO campaigns, hence, researching with existing analytics data, competitor’s Meta tags, and keyword discovery tools give the job a complete finish. Even if the current market is flooded with businesses optimizing for your key phrases, identifying those vital key phrases that have been overlooked by competitors with high search volume paves the job success.

  1. Title and Meta Tag Optimization

Integrating the researched set of keywords/phrases with the titles and Meta tags is called as the optimization part. Determining the hierarchy of the Web pages to place the general set of keywords on pages with most links with even undefined Meta description tags will help people clicking on to your site, hence, you rank better. Here comes the process of keyword prominence.

The process features also include:

  • keyword research
  • keyword discovery
  • keyword benchmarking
  • keyword competitor analysis
  • keyword segmenting
  • index analysis for keyword effectiveness
  • KEI analysis
  • pre & post keyword rank analysis

The Significance of Keyword Analysis

Increase Conversion: On identifying the keywords that have high conversion rates, you will be able to focus on them and gain more customers and a good return on investment (ROI).

Optimization Spend: It helps to distribute your resources more towards productive keywords and eliminate unsuccessful uneconomical ones.

Identify Trends: With keyword analysis, you can get obtain insights into market behavior and apply the same in your business.

Find New Markets: By using keyword analysis, you can discover keywords that are more specific and expand your search volume.

Keyword Research Tools on the Market in 2018:

There are a variety of online tools that offer keyword research services, for example, Google Adwords Keyword Planner Tool, where you can evaluate your keyword demand, search volume, rank, and competition.

However, in spite of all its benefits, most of the search marketers do not have time for keyword analysis, as it is a repetitive and time-consuming process.

Why Even Use A Keyword Research Tool?

Keywords are ranked based on two factors: the popularity and competitiveness. Popular keywords generally have a high competition. Keywords, which are most relevant to your website, have a large number of searches, and the smallest competition, is the best for your website.

Paid Keyword Research Tools:

Keyword research is one of the most important jobs wherein it has to be done by given priority in the complete cycle of SEO. As keyword research is the foundation in SEO cycle, it can also be considered as the most critical and important part of SEO. There are few in that category that is ready to spend dollars and dollars to define the best keyword phrases. Hence, for them, there are paid keyword research tools. Appending below is the list of best-paid keyword research tools.

  • SEMRUSH (Worth $199)
  • Ahrefs (Offers 7 days trial for $7)
  • LongTailPro
  • KWFinder (Have a free plan as well)
  • SpyFU
  • WordTracker
  • SERPStat

Still Not Sure Which Tool To Buy?

Regardless of where you are in the world, or what size business you have, it’s time to contact us today. We will be in touch shortly thereafter to find out a few more details to get this keyword research service underway.

Free Keyword Research Tools:

Appending below is the list of free keyword research tools, which are quite welcomed in the group of SEO beginners as well.

  • Keyword Tool.io
  • Übersuggest
  • Google Keyword Planner
  • Google Correlate
  • IMforSMB Bulk Keyword Generator
  • KeywordIn
  • Wordtracker Scout
  • WordStream Free Keyword Tool
  • SEO Chat Suggestion Keyword Finder

Conclusion:

In local business optimization, keywords research and keywords optimizing is the prime area to focus initially. We ensure that your business relevant keywords to be both business-specific and geo-specific. Having industry-specific as well as location-specific keywords will rank high and bring more qualified visitors to your page.

To put in very simple manner, SEO is all about making sure that the brand’s web pages are found of top listings in the SEO search. But to the black mark in the white papers, because of many negative and black hat techniques most of the SEO submissions go fail.

Our On-page SEO practice is a great way to get the ball rolling on your SEO strategy. With this service we focus on getting your website set up in a best practice fashion, taking care of focused on-page and other important elements like Google Places and Google Shopping for online stores. On-page optimization can just be a one-time task but it is the success-determining step which allows webmasters to assess the position of the website in near future which even provides the platform for successful off-page SEO.

 

 

Q Shots:

What is Keyword Cannibalization?

Keyword cannibalization is the process that happens at the browser end to stop the page rank when the website has one or single keyword/phrase for more than two pages. On the other scenario, it is pictured as ‘competing yourself’ unknowingly. Hence, the website architecture should be listed per keyword/phrase per page. Apparently, when the page has lower CTR, diminished authority and low conversation rates for one consolidated page, ‘keyword cannibalization’ will occur consequently. In general SEO term, this incident is also called as ‘SEO misstep’.

What is LSI?

The full form for LSI is ‘Latent Semantic Indexing’. LSI is the keyword in general, which are semantically related to the page’s primary keyword. Apparently, it does not mean to the literal synonym or keywords that hold similar meaning, wherein it refers to the common words & phrases that are collated and identified as the ‘keywords’ for the page by the crawler.

In principle, LSI is a mathematical method used to define the relationship between the terms and content in the website (content).

How do I read KD scale?

KD (keyword difficulty) is based on the PA (page authority) and DA (domain authority) scores of the page rank in Google’s top 10 given keyword. Adding to these, there are other few factors such as home pages vs. internal pages appear and usage of query terms in the search results. In principle, the scale is roughly calculated to a weighted average of the PA (of top 10 pages) and other factors I said in the earlier line.

The right way to scale the KD is actually to predict the level challenge of a website that ranks on both levels – average and good. Some site scores between the 60s to 70s and some 20s to 30s (low), wherein you need to work to improve the score a lot.

What is User Intent?

User intent or the ‘query intent’ is the term used by any online user in order to search for what he/she wanted from the web surf. It is entirely different from keyword – keyword is something that we termed technically with semantic search and developed algorithms.

Image Source: Varvy

User intent is of three types: (i) navigational – when the user tries to get a certain website (ii) informational – when the user tries to get some information (iii) transactional – the user tries to buy or perform some other activity specifically say for registration, application et al.

What is Keyword Diversity?

Keyword diversity defines adding LSI keywords in the content posts (SEO article submissions or blogs et al). It actually refers that the keywords should be diversified but not be over dumped. Apparently, keyword diversity also refers:

  • The total number of different link texts figured out there to link to the target website
  • Total number of keywords that are actively tracking after optimization
  • Total number of phrases for which one rank in the Google search engine

How is Keyword Density calculated?

Keyword density is the percentage of times that the keyword or key phrase appears on the web page to the total number of words in that particular web page. On the other hand, you can calculate the keyword density – divide specific keyword of its presented numbers by the total number of words in the content, which you analyzed and then multiply the result with on hundred to get the actual percentage.

In terms of SEO, keyword density is calculated to determine whether the web page is relevant to specified keyword or rankless.

What is Keyword Stemming?

Keyword stemming is the process of adding prefix, suffixes or adding plurals to a specific keyword to order to make it pertaining to a new word to float in the web page. The specific keyword might be a basic yet popular one that is relevant to the page. In general, keyword stemming is considered as a useful process as one of the important tools for web pages and SEO process.

What is Keyword Prominence?

The process of placing the keyword in prominent space of the web page is called as ‘keyword prominence’. Such prominent spaces are page header, meta tags, opening paragraph and at the sentence beginning.

What is Partial Keyword?

The partial keyword is the exact keyword that matches with the original phrase of the Google Adwords. It helps advertise on a specific search. In terms of SEO, partial keywords are very important in both organic and paid search. Partial keywords often took first place in terms of SEO debates.

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