Gone are the days when most people had just the huge home computers to search the internet, technological advancements have made life easier. You can access the internet and do a lot more with your smartphones, like surfing the internet to connecting with friends with social media. You might have to do a lot starting from the site design, speed, and structure when you’re into SEO.
You might be losing out on a major chunk of mobile visitors when you don’t optimize your website to match the mobile platforms. Furthermore, the mobile internet usage has exceeded way beyond desktop internet usage in the last year, if you wish to be the smart entrepreneur, you need to make the best use of mobile SEO for your business growth.
Easy as a Pie Way to Make your Website Mobile-Friendly
Make sure your website is designed in such a way that it can be used with ease on every smartphone, regardless of its screen size and orientation. Some websites are designed and developed just for Android users or iOS user, while it’s suggested that you optimize the website to be used well on both platforms. However, you can also use a separate URL by adding an “m” to the existing website.
Mobile SEO makes your site to be easily discovered by visitors, however, Google will be using your mobile site to determine its ranking. The simple tip would be to make your mobile site to be rich in content and have a user-friendly interface for its visitors. However, you might have to do much better than just good with your mobile site, considering the number of mobile users.
Here’s a list of things you should learn to boost your mobile SEO:
Most people don’t have the patience to wait when the page does not load in a matter of few seconds, it might the best bet to invest in enhancing the page speed of your site. Google and other search engine strive in all ways possible to give its user the best experience when they search online. Your SERPs will be affected when your page speed is slow on mobile devices and desktops.
Content of your Page
A great content can go a long way to improve your site’s visibility in the search engine. However, people might find it hard when they are not able to view your content perfectly on their smartphones. Sometimes, you might not be able to read the entire content on their phone as it might be too big or too small, make sure you avoid these flaws to increase your site’s traffic and reduce the bounce rate.
Make your Content to be User-Friendly and Google Bot-Friendly
You have two ways to improve your site’s SERPs – either to enhance your site by using white hat SEO techniques or use negative SEO techniques to bring down the reputation of the competitor’s sites. It might be a daunting task to enhance your site’s SERPs by using legitimate methods. However, it might be easy to spoil the reputation of your competitor’s site and reduce their ranking.
Most of the black hat SEO techniques are difficult and does not promise assured result, so people go for negative SEO to sabotage their competitor’s performance in the search engine. Negative SEO is for real and is potential to damage your site using aggressive backlink spamming and malicious backlinks. It’s better to be safe with the protective measure rather than being sorry when your site is subjected to negative SEO.
Here’s a List of Methods you Protect your Site From Negative SEO:
Set a Google Console Email Alert
You might be aware of the fact that Google is the most widely used search engine all over the world, you might do a lot of things to improve your SERP in Google. However, you might have little to options when your site is affected by negative SEO. Fortunately, Google has its own Search console to help you prevent negative SEO attacks.
Google Search Console sends you an email alert when your site is infected by a malware. It also lets you know when your pages are not indexed and most importantly when your site is penalized by Google or any other search engines. You’ll be able to sort the issue with your site and repair its SERPs when your site is affected by negative SEO by your competitors.
Perform Constant Backlink Audit
Most spammers use low-quality backlinks to your site which might result in hindering your site’s SERP performance. Performing backlink audits regularly might be the only way to detect and avoid any potential negative SEO strategies against your site. Though there are a lot of tools to spot any new backlinks for your site, it’s suggested that you choose a reliable tool over the free ones.
You’ll be alerted when you have a gained a new backlink or lost a backlink on a daily basis with backlink audit tools, like Ahrefs. Furthermore, you can use Google Search Console and report when a poor or low domain rating is used as a backlink for your site to hurt your ranking in the search engines, like Google.
Check Google My Business
Almost every business is registered with Google My Business that lets you have a close look at the reviews you get online. Sometimes, you might tend to get fake reviews as a part of negative SEO by your competitors, you can report these fake reviews in Google Maps which will eventually be removed.
Oftentimes, fake reviews can ruin your business and your brand reputations, it’s the best investment to spend to some time in monitoring your reviews online.
Are you willing to expand your business to the far ends of the world? It can be possible when you execute just about everything right from your brand awareness to promoting your business to potential customers. It might be a dream come true for some when their business spreads across the globe while it might remain as a dream for many.
It’s recommended that you have a strategy to spread your business other than your neighborhood. The first step to spread your business would be to invest in your website and optimize your content to match the international audience and standards.
Though a lot of people understand English all over the globe, you need to translate your website to the foreign languages. Most people go with bots to translate the language of their website to a foreign language when they wish to spread their wings in other countries. However, it might be the best bet to go for professional human translators over the bots, who might not be able to understand the context like humans.
It’s suggested that you translate the other major elements of your page other than the content, like Metatags, blog posts, and emails. You would tend to have better conversion rate when you have the content and other SEO elements in the same language. It’s worth the wait and money to go for human translators over the electronic translators, considering the benefits that come with it.
Multilingual Keyword Research
You might the value of human translators when you convert something from your native language to English or any foreign language. Oftentimes, a lot of things are lost in translation because of the cultural and contextual variation which the machine might not be able to figure out. It might not be the best idea to stick with the keywords you might be using in one language for another by just translating them.
High-ranking keywords in a foreign language might not even rank in another language, it’s recommended that you do a keywords research for every particular language visitors you target. You’ll be able to find the magic word (keyword) only when you invest a good amount of time in multilingual keyword research.
Localize Your Content and Website
The translation might be the greatest difficulty you might have when you wish to expand your business in other countries. If you wish to be successful in international SEO you should not isolate your foreign customers. Even when you share the same language with the other countries, there’s a lot of communication and cultural gap, like the USA and the UK.
It’s suggested that you design the website in such a way that it goes in parallel with the culture and symbolism. Having a native speaker by your side will help your international SEO efforts and provide better results for your business growth. Make sure that your content is engaging for its users after it is translated into their native language.
Technological advancements never cease to impress us and make life simpler in ways possible. Change is inevitable when it comes to search engine optimization (SEO), you might find the introduction of new algorithms to give you the best user experience. Voice search is one such advancement which is gaining its popularity day by day, it comes in handy when you’re on the go with tablets and smartphones.
A lot of people use mobile platforms to search on the internet, statistical data reveals that more than 20% of user make use of voice searches. Gone are the days when voice recognitions were inaccurate and frustrating rather than helpful, however, voice recognitions of today are accurate to pinpoint a location with ease.
Here’s a list of strategies to leverage on voice searches using local SEO strategies:
Grab the Local Opportunity if there’s any
A lot of components are needed to make the best use of voice search, like the resources to build a good voice search experience. You might have to be prepared for the expenses that come with optimizing your content for voice search, however, your investment will not go in vain when you optimize your voice searches for long-tail keywords.
You might have to include keywords in your local SEO strategy, like nearby or near me, which will help the voice searches to easily locate your business. It’s recommended that you update the information about your working hours in Google maps, which will enable people to know when you’re open.
Leave No Stone Unturned
Optimize your content to just about every location in your neighborhood rather than optimizing for just your location. Oftentimes, people from your neighboring locality might visit your place at some point of time, it’s suggested that you keep yourself ready for what might happen in the future.
It’s suggested that you post reviews on sites which has a good domain authority (DA) and use informal or conversational language in your web content to increase the chances of resulting in voice search. You might be able to stand out from your competitors when you use the regional dialect and result for the voice search better.
Google Reviews and Google My Business to your rescue
Make the most of Google My Business and Google reviews to help you in resulting better for voice searches. Your chances of ranking for “near me” and “nearby” when the frequency of your Google My Business location increases. Research indicates people use near me and nearby a lot of times in search engine ever since 2014, you don’t want to miss out on a major chunk of visitors or potential customers.
It’s recommended that you make sure you get new Google reviews consistently to hold a good chance of resulting in the search results, especially, in voice searches. The other way would be to be listed all across the web by increasing your backlinks, however, when you use a poor quality backlink it might do more harm than good to your SERPs.
Press release isn’t a new term that you might have come across, a lot of business or brands publish a press release on their site to gain digital visibility in the search engine. Google and other search engines used press releases to rank the pages, which made them popular with people who wished to increase their SERPs.
The SEO-friendly press release was considered as the fastest way to increase the site’s authority and backlinks. However, people tend to find some loopholes to enhance their site’s SERPs using poorly-written press releases. Google and other search engines started to penalize sites for creating a purely SEO-friendly press release, most people had to take down their press release to recover their site’s ranking.
Here’s a list of things to avoid while doing a press release to avoid Google penalty:
Have some genuine news
Press releases were meant to have some news in them, it might be difficult to classify what’s news and what isn’t, with so many public interest magazines, niche blogs, and much more. It’s suggested that you make your press release a newsworthy content, which might interest others and eventually help you get a lot of backlinks when a post is published on your press release.
Have a few links
People tend to stuff press releases with a lot of links, however, it might be ideal to have 3 links or lesser than that. It’s recommended that you insert a link only when it’s absolutely necessary, don’t insert a link in your press release just for the sake of doing it. Some use call-to-action in their press release, while some tend to link your product or service with a backlink.
Have nofollow links
The Google and other search engines don’t count your link when you make your link nofollow and help your site to get more visitors. People will notice the nofollow links in your press release which is published in a viable source. You’ll not be penalized by Google search engine when you make your link nofollow.
Use different anchor text
Most people tend to use the same keywords and anchor text, it’s recommended that you don’t make the same mistake. Using the same keywords and anchor text might do more harm rather than good to rank your keywords, search engines will consider it to be used for the illegitimate purpose to link building. Your keywords and backlinks are preserved without penalty when using different anchor text and keywords.
Reduce old links
Overly optimized press release may be doing much damage to your site than good, it’s recommended that you remove the old links which might be affecting your ranking without your knowledge. It might be almost impossible to remove links when you have spread your press release all over the internet.
It’s suggested that you don’t write a press release when you don’t have any news to write about. Press releases are much valuable than a few backlinks, it’s suggested that you make the best use of press releases without being penalized by the search engine.
Keyword research is a big process that requires analytical tools and a professional to identify the right pitch of keywords. Not only identifying, professionals’ service leverage the brand’s promotional value, drive more traffic and website visibility & long-term online presence.
No one really knows how Google ranks pages
Can anyone say that how Google ranks the pages? No, hence it is in the brand owner’s hand to plan for a successful internet marketing campaign in order to pull his/her brand on the browser’s first page. There is a maxim that an optimized website is a real backbone. The natural search engine listing is what that source the completely online volume and is the best means to uphold a perpetual flow of qualified traffic to your website.
Your potential customers find you through search engines and brand on the first page is something indeed and must for your business to boom as its pretty nifty! Call it a Cornerstone-Art on which your online business and reputation will grow, or as a skill to walk over your competitors with ease, hence, come – SEO – the Magic Word.
If you dream to see a massive influx of new leads to your online business, a well -researched and accomplished search engine optimization campaign is what you need.
Start with Root Keywords:
The first term that you derive out of the keyword research is your root keyword. As go by phases, you come across niche key phrase, specific keyword, niche family, long tail keywords et al, however, root keyword is the primary seed that one has to start the engine.
Most of us go confusion with two different terms of root words and root keywords. To put in a simple form, the word is a ‘root word’, wherein the term ‘internet savvy’, ‘internet expert’, ‘internet philosopher’ is the root keywords.
Why are Root Keywords important?
To answer the below-appending features, the task goes simply to understand why root keywords are very important.
In order to create highly relevant and unique content for the website
In order to categorize the website by a topnotch search engine software
In order to rank the website with top numbers by a topnotch search engine
Users find the best experience on all the aspects after navigating your website
Look at collections of content and Identify popular keywords approach:
Increase Conversion: On identifying the keywords that have high conversion rates, you will be able to focus on them and gain more customers and a good return on investment (ROI).
Optimization Spend: Keyword analysis would help you distribute your resources more towards productive keywords and eliminate unsuccessful uneconomical ones.
Identify Trends: With keyword analysis, you can get obtain insights into market behavior and apply the same in your business.
Find New Markets: By using keyword analysis, you can discover more specific keywords and expand your search volume.
Check what keywords you already rank for
Check what keywords your competitors are ranking for
Borrow a few ideas from your competitor
Find New Tail Keywords:
Keywords – is that Big Deal? Yes, finding new tail keywords is the heart core job of SEO process, wherein all the techniques and processes go with this groundwork. No traffic for the website can be driven without keywords optimization. It is not just only the study of words wherein the trick is that people must be able to find information on the web when they search.
Knowing what the people would use terms to search for a certain business is the matter of fact. Also knowing the strength of the competition and direction trends are some of the factors to be concentrated when digging for groundwork. Co name takes pride in the years of industry experience in keyword analysis for driving a high-quality website rank, traffic, brand promotion and earning the client a high search engine ranking.
Keyword Testing and Analysis – keyword research is that of identifying out the demand width of business niche keyword, search volume, keyword density, the number of people frequency visiting the website and bandwidth of keywords converting visitors into customers.
Find out Long Tail Keyword
There are two types of keywords: Front Rank and Long Tail Keywords. Front Rank is that of most commonly and most popularly used words relevant to the business wherein common person uses it while searching for any given topic on web surf.
Long tail keywords are literally associated with front rank ones, in which it is derived out of big analysis on the quality and business niche. In other words, can say that they are actually were adopted for site promotion indeed.
In principle, long tail keywords are the search keywords or the key phrases with 3+ words that are highly relevant to the niche product/brand / business, with low competition rank & low search volume.
online pdf converter
best women site
best photo editor tool
free online calls
Keyword Competition & Metrics Analysis:
Finding out the keyword phrases with a higher volume of monthly searches in one another technique. Sometimes the lower level of competition fetches out a higher amount of fair results. Though there are many ways to find out keywords, there are certain formulas to employ out for keyword selection process. Once after placing out the searched keywords – placing refers to the integration of keywords along with the supplementary content copy. Finally, the crucial part is that making sure that those keywords to be presented in all the appending five nodes.
The title tag is much sense making the part where search engine spiders crawl at first to know what the page is about, then tell what the business is into. Hence integrating right keyword phrase with the page title in the crucial step of the on-page optimization. And be understand that Page Title is the code in which it would not be able to visible in the front end.
Body Text Headers
Text headers that are otherwise called as titles on the page matter influence a lot. The main title plays the main role in order to explain deeply about what the web page is complete. It acts as one of the key indicators for the search engines to signal out to the spiders, therefore optimizing the keyword phrase along with H1, H2, and H3 tags are most important.
Internal links are within the web pages wherein keyword phrases integrated with anchor texts would act as a signal for the spiders to know what another end of the text is talking/explaining about.
Meta tags are signal sender throughout all the pages for the best result. There would not be any Metadata on the front end of the web page, but the scenario is that of keyword phrases integrated with Meta descriptions highlight and notify the search engines that the result for your search is here kind of.
Body text is the content of the web page. It is important to integrate the keywords along with web page content, wherein when search engine spiders crawl there must be a right match for the search and keyword for result orientation. Hence, the body text is most important.
Key phrase Research and Classification
In principle, keywords boost SEO campaigns, hence, researching with existing analytics data, competitor’s Meta tags, and keyword discovery tools give the job a complete finish. Even if the current market is flooded with businesses optimizing for your key phrases, identifying those vital key phrases that have been overlooked by competitors with high search volume paves the job success.
Title and Meta Tag Optimization
Integrating the researched set of keywords/phrases with the titles and Meta tags is called as the optimization part. Determining the hierarchy of the Web pages to place the general set of keywords on pages with most links with even undefined Meta description tags will help people clicking on to your site, hence, you rank better. Here comes the process of keyword prominence.
The process features also include:
keyword competitor analysis
index analysis for keyword effectiveness
pre & post keyword rank analysis
The Significance of Keyword Analysis
Increase Conversion: On identifying the keywords that have high conversion rates, you will be able to focus on them and gain more customers and a good return on investment (ROI).
Optimization Spend: It helps to distribute your resources more towards productive keywords and eliminate unsuccessful uneconomical ones.
Identify Trends: With keyword analysis, you can get obtain insights into market behavior and apply the same in your business.
Find New Markets: By using keyword analysis, you can discover keywords that are more specific and expand your search volume.
Keyword Research Tools on the Market in 2018:
There are a variety of online tools that offer keyword research services, for example, Google Adwords Keyword Planner Tool, where you can evaluate your keyword demand, search volume, rank, and competition.
However, in spite of all its benefits, most of the search marketers do not have time for keyword analysis, as it is a repetitive and time-consuming process.
Why Even Use A Keyword Research Tool?
Keywords are ranked based on two factors: the popularity and competitiveness. Popular keywords generally have a high competition. Keywords, which are most relevant to your website, have a large number of searches, and the smallest competition, is the best for your website.
Paid Keyword Research Tools:
Keyword research is one of the most important jobs wherein it has to be done by given priority in the complete cycle of SEO. As keyword research is the foundation in SEO cycle, it can also be considered as the most critical and important part of SEO. There are few in that category that is ready to spend dollars and dollars to define the best keyword phrases. Hence, for them, there are paid keyword research tools. Appending below is the list of best-paid keyword research tools.
SEMRUSH (Worth $199)
Ahrefs (Offers 7 days trial for $7)
KWFinder (Have a free plan as well)
Still Not Sure Which Tool To Buy?
Regardless of where you are in the world, or what size business you have, it’s time to contact us today. We will be in touch shortly thereafter to find out a few more details to get this keyword research service underway.
Free Keyword Research Tools:
Appending below is the list of free keyword research tools, which are quite welcomed in the group of SEO beginners as well.
Google Keyword Planner
IMforSMB Bulk Keyword Generator
WordStream Free Keyword Tool
SEO Chat Suggestion Keyword Finder
In local business optimization, keywords research and keywords optimizing is the prime area to focus initially. We ensure that your business relevant keywords to be both business-specific and geo-specific. Having industry-specific as well as location-specific keywords will rank high and bring more qualified visitors to your page.
To put in very simple manner, SEO is all about making sure that the brand’s web pages are found of top listings in the SEO search. But to the black mark in the white papers, because of many negative and black hat techniques most of the SEO submissions go fail.
Our On-page SEO practice is a great way to get the ball rolling on your SEO strategy. With this service we focus on getting your website set up in a best practice fashion, taking care of focused on-page and other important elements like Google Places and Google Shopping for online stores. On-page optimization can just be a one-time task but it is the success-determining step which allows webmasters to assess the position of the website in near future which even provides the platform for successful off-page SEO.
What is Keyword Cannibalization?
Keyword cannibalization is the process that happens at the browser end to stop the page rank when the website has one or single keyword/phrase for more than two pages. On the other scenario, it is pictured as ‘competing yourself’ unknowingly. Hence, the website architecture should be listed per keyword/phrase per page. Apparently, when the page has lower CTR, diminished authority and low conversation rates for one consolidated page, ‘keyword cannibalization’ will occur consequently. In general SEO term, this incident is also called as ‘SEO misstep’.
What is LSI?
The full form for LSI is ‘Latent Semantic Indexing’. LSI is the keyword in general, which are semantically related to the page’s primary keyword. Apparently, it does not mean to the literal synonym or keywords that hold similar meaning, wherein it refers to the common words & phrases that are collated and identified as the ‘keywords’ for the page by the crawler.
In principle, LSI is a mathematical method used to define the relationship between the terms and content in the website (content).
How do I read KD scale?
KD (keyword difficulty) is based on the PA (page authority) and DA (domain authority) scores of the page rank in Google’s top 10 given keyword. Adding to these, there are other few factors such as home pages vs. internal pages appear and usage of query terms in the search results. In principle, the scale is roughly calculated to a weighted average of the PA (of top 10 pages) and other factors I said in the earlier line.
The right way to scale the KD is actually to predict the level challenge of a website that ranks on both levels – average and good. Some site scores between the 60s to 70s and some 20s to 30s (low), wherein you need to work to improve the score a lot.
What is User Intent?
User intent or the ‘query intent’ is the term used by any online user in order to search for what he/she wanted from the web surf. It is entirely different from keyword – keyword is something that we termed technically with semantic search and developed algorithms.
User intent is of three types: (i) navigational – when the user tries to get a certain website (ii) informational – when the user tries to get some information (iii) transactional – the user tries to buy or perform some other activity specifically say for registration, application et al.
What is Keyword Diversity?
Keyword diversity defines adding LSI keywords in the content posts (SEO article submissions or blogs et al). It actually refers that the keywords should be diversified but not be over dumped. Apparently, keyword diversity also refers:
The total number of different link texts figured out there to link to the target website
Total number of keywords that are actively tracking after optimization
Total number of phrases for which one rank in the Google search engine
How is Keyword Density calculated?
Keyword density is the percentage of times that the keyword or key phrase appears on the web page to the total number of words in that particular web page. On the other hand, you can calculate the keyword density – divide specific keyword of its presented numbers by the total number of words in the content, which you analyzed and then multiply the result with on hundred to get the actual percentage.
In terms of SEO, keyword density is calculated to determine whether the web page is relevant to specified keyword or rankless.
What is Keyword Stemming?
Keyword stemming is the process of adding prefix, suffixes or adding plurals to a specific keyword to order to make it pertaining to a new word to float in the web page. The specific keyword might be a basic yet popular one that is relevant to the page. In general, keyword stemming is considered as a useful process as one of the important tools for web pages and SEO process.
What is Keyword Prominence?
The process of placing the keyword in prominent space of the web page is called as ‘keyword prominence’. Such prominent spaces are page header, meta tags, opening paragraph and at the sentence beginning.
What is Partial Keyword?
The partial keyword is the exact keyword that matches with the original phrase of the Google Adwords. It helps advertise on a specific search. In terms of SEO, partial keywords are very important in both organic and paid search. Partial keywords often took first place in terms of SEO debates.
Learning is a never-ending process, especially, when you wish to learn about SEO which keeps changing day in and day out. It’s recommended that you keep yourself updated with your recent trends and search engine algorithm updates. However, you might have contradicting views and opinions about a topic when you don’t have a reliable source to understand the working of search engines and its ranking system.
[easy-tweet tweet=”SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.” user=”@keywordspot” hashtags=”#SEO #Quote #Beginners”]
Here’s a List of Reputable Blogs to Learn about SEO:
Moz is a popular site among SEO experts and buddying SEO experts, it’s considered as one of the best source of SEO knowledge. It was founded in the year 2004, the company has come with a lot of SEO tools to help your SEO efforts. The Whiteboard Fridays comes with the best collections of video series is easily recognized among a lot of SEO enthusiast.
Search engine journal comes a daily in-depth guides and news reports for the marketing world, it has a lot of expert guest authors. The wide range of topics focuses on different areas, digital marketing, social media, paid search, SEO, and much more. It’s known to host summits for SEO experts and beginners, you’re sure to find a set of eBooks which are useful if you’re new to the digital marketing world.
Search engine land organizes a lot of events and conference to cater to the needs of the budding marketers. It publishes a lot of how-to guides, expert analysis, tips, tactics, and much more to help you when to be better digital marketer. Search engine land is a blog you should never miss out on with the other blogs mentioned in this article.
Neil Patel started off his journey as a marketer at a young age, he is considered as one of the best marketers in the world with his amazing strategy. A lot of people like his articles for its interactive features, people tend to follow his tips as they are pretty simple to implement and get surefire results. Forbes considers him to be one among the top 10 online marketers.
Search engine watch is an authoritative guide which give a lot of insight into search engine marketing (SEM), paid search advertising (PPC), and much more. The average frequency of post in this blog is around 5 post per week, it helps beginners and intermediaries digital marketers to be better at what they do. You’ll get the latest update of news on SEO and other related stories on their website.
If you wish to get the basic knowledge of SEO and other digital marketing topics, there can be no better course than the courses offered by Brain Dean. Backlinko has a set of advanced courses on relevant SEO topics to get you started. However, you might have to pay for certain courses to get ahead of the curve or stick to the basic content available on Backlinko which is more than sufficient to help you in the initial stages.
How content is the heart of any website like the backlinks are the backbone of every website. But the debate is whether the quality backlinks matter or quantity one.
[easy-tweet tweet=”You’ve probably seen that 50% of marketers are saying that quality of the backlinks matters to any website.” user=”keywordspot” hashtags=”backlinks, link strategy, SEO”]
There is no need to worry about the number of backlinks that your website have.
On the contrary, remaining percentage of marketers is voting for the quantity of backlinks. They are not bothering about the quality of backlinks when compared to the quantity.
What’s your opinion about this? Let’s see which matters more in the upcoming section. Before jumping into the topic “what matter more: backlink quantity vs. backlink quality let me explain a little about backlinks.
Backlinks!!! What is it? It’s a link that is coming from another website to your website. It can come from anywhere such as from directories, social media, blogs, and so on. But, the most common form of backlinks is from websites that are relevant to your niche and from blog posts.
If you’re having quality backlinks on your site, then your site will get some authority and there may be an increase in the rankings. This will result in driving more traffic to your site and leads so you can see a dramatic increase in your ROI.
This is what all marketers want, right. In which you’ll focus (quality or quantity)? Let’s discuss the ins and outs of each side and will come to an end.
Let’s start with backlinks quality,
What does it mean quality backlinks?
A quality backlink is a link that comes from websites which are high authoritative in the eyes of search engines and users/searchers.
That being said, the high authoritative websites are not only trusted by the search engine robots or crawlers but also by the people who trust and uses the website.
Most of the marketers say that the more trustworthy your site, the higher your domain authority and the better quality link you’ll have.
In order to check the domain authority of your website, you can use tools like Moz, and so on.
The domain authority (DA) of a website is measured within a range of 1 to 100. If a website is having DA of 40+, then it’s good to move on to get links from that website to yours.
What should you consider while building backlinks to your site?
Check the website is relevant to your niche and industry
Ensure that the domain authority of the website is good
Be sure that the website you’re looking for is trusted by the searchers
If the website meets these criteria, then you can get links back to your site.
Alright! Will these links work for your business? Let’s see the pros and cons of building quality backlinks to your site.
Why backlinks are good
High-quality or quality backlinks are good for an apparent reason. This is because they are high in quality. That being said, the high-quality backlinks are good for enhancing the search engine rankings of your site by means of SEO and as well as beneficial for domain authority (DA).
Building high-quality backlinks will keep you away from spammy websites, meaning you no need to build a relationship with spammers. This is what every marketer needs for their link building strategy.
Doing this will boost your rankings and helps to build related backlinks to your website. Moreover, high-quality backlinks are beneficial as you know what you’re exactly getting. It even tells you how quality your link is and it will aid you in generating the traffic you’re dreaming.
All in all, the benefit of building high-quality backlinks is it’s well-worthy for your SEO. This is because the links from high-authority websites are 100% better than other sources.
Now, it’s time to discuss the downside of high-quality backlinks. Let’s read.
Why quality backlinks are bad
The benefit of building high-quality backlinks is good for your SEO, but the downside of building quality backlinks is actually booming.
This is because it takes time to build unless your site is old and authoritative. As we all know that how difficult it is to get a backlink from high-authoritative websites such as Forbes, Success, and Entrepreneur. If you ask yourself or to anyone, most of the answers you’ll get are impossible, right.
This is the problem with the quality backlinks. The more valuable the backlinks are, the much difficult to get it.
In other words, getting quality backlinks is difficult and yes it’s a time-consuming task too.
Most probably, trying to get only high-quality backlinks will reduce the level of high-commitment traffic. Besides, you’ll have only fewer amounts of quality links as you don’t have the time/don’t like to spend the time to build these links more in number.
How can you create high-quality backlinks?
The most effective way to do this is creating infographics and promoting it on social media platforms. It’s quite simple to create an infographic these days as there are so many tools are emerging to make our task easier than ever.
The tools that you can use to create an engaging and useful infographic is as follows,
Canva (Free and paid)
In case, if you’re poor at designing an infographic or you don’t want to spend time for that, you can simply hire a freelancer from 99designs to do an infographic for you.
But, don’t stop when you create an infographic, instead publish it on social media sites and find blogs similar to your industry. Share your infographic with the relevant audiences by emailing the owners or editors of the blogs related to your site.
The next thing you can do is guest blogging. This is also an excellent way of getting backlinks to your website. To start to find guest blogging sites related to your niche or industry, just follow these methods listed below:
Just type in Google “Your Keyword and the word “blogs” at the end”
You can search for the following,
Keyword “guest post”
Keyword “guest post by”
Keyword “accepting guest posts”
Keyword “guest post guidelines”
Keyword “guest author”
Keyword “guest article”
Keyword “guest column”
Use the tool called Followerwonk
Another effective way to build backlinks is engaging and viral content. Yes, if your content is viral and is engaging means, it will help you to get quality backlinks.
There are so many ways to build backlinks to your site and building high-quality backlinks are valuable and well-worthy too. But, the downside it takes a lot of time.
Now, you’re aware of what backlinks are? What are high-quality backlinks and its upside and downside, right? Now, it’s time to jump on backlinks quantity.
Most of the marketers say that the backlinks quantity matters more than quality. It doesn’t mean that they are building links from spammy websites; instead, they are building links from sites having low to medium domain authority. Even though, the links are low in quality, they can get a massive amount of traffic.
Why is backlinks quantity good?
The reason behind is that it does not take much time to build and helps for high-commitment of traffic. Most probably, it will help to improve the rankings faster on the search engines. This is because the number of referring domains having a positive impact on higher rankings on Google.
You’ve probably noticed that people arguing for the quality of backlinks; but the quantity of backlinks also matters a lot if you’re implementing it correctly.
Why Is Backlinks quantity bad?
Above, we’ve discussed the upside of the backlinks quantity. Here is the downside of it,
As we know that if we’re focussing on the quantity of backlinks, there may be a chance of getting links from the spammy websites. If the links to your site are bad, then it will affect your rankings badly.
Steps for getting quality backlinks
There are lots of ways are available to get quantity backlinks. They are as follows,
The first way is to add testimonials to other websites. Make sure that you’ve given your website links to those testimonials. It might be difficult in finding the websites that are related to your site. One thing you can do is use the tool so-called mention to find the websites that already mentioned you.
Additionally, you can use a tool called BuzzSumo. If you find any of the websites mentioned you, but they didn’t give links back to you, then you can approach them by sending an email to them.
While building a backlink you should be careful to keep you away from spammy websites or spammy backlinks. This is because it might damage your website rankings.
Above we have discussed backlinks and its quality and quantity. Finally, the debate gets over and the answer is both play an equal part in the link building strategy. For some online business, the quality of backlinks will be effective and for some, the quantity will be more effective. Hence, build backlinks that are high in quality and as well as give importance to quantity.
SEO plays a major role to drive traffic to our online businesses. Hence, it’s quite important to do SEO in a proper way. However, there are some common SEO mistakes which lead to decrease in rankings. In this article, we’ll be looking for the most common SEO issues in a detailed manner.
Issues with Index Management:
One of the most common SEO issues is problems with indexing the websites. Oftentimes, there may be a chance for the devaluation of your website which is due to some issues with Google Indexing. Hence, building links and using “noindex attribute” to prevent robots from crawling your websites isn’t that much simpler.
However, you can see that how many pages of your websites are crawled and indexed. If you search site: example.com, you can see some results describing how many pages from your website are indexed in Google. The problem here is Google indexes your pages even if you place rel=noindex attribute until it recrawl your pages again. In order to avoid this common SEO issues, it’s best to use mention the URLs which you don’t want Google to crawl by means of robots.txt.
Following the index management problems, the localization issue is the second common issues in SEO. However, localization is important to international SEO as it aids you to connect your brand to the place by means of words, terms, and behaviors of an audience in a specific region.
What should you do? Instead of using the generic search term, you should mention the language and terminology of the target audience. Take some time to deal with the localization as our online businesses are running in the language of your audiences. Is localized text will help to increase ROI? Yes, of course. When do the localization issues emerge? Most probably, this will happen when you’re handling websites for multiple languages. In order to prevent you from Panda Penalties, it’s best to provide information with localized text to the foreign users.
Besides, keep in mind to use the hreflang attribute to mention the language for different locations. Make use of the proper website or tool to get the precise country code and location code. Most webmasters including the HREFLang but forgetting to mention the country and location code as this might led Google into trouble and finally the localization issues occur.
The third common issue is the Keyword Cannibalization. There has been some thought like creating multiple pages for the same keyword revolves around everywhere is good from the SEO perspective. Do you think that it will boost SEO? Definitely, no! This is because if you’re creating multiple pages for the same keyword, then it seems like you’re competing yourself for the particular keyword or phrase. Is Keyword cannibalization will impact SEO performances? Let’s see.
Most of you aware of about keyword cannibalization, right. It’s nothing but the pages of your website compete for the same keywords in Google. The most common issues with the cannibalization is as follows,
You’re lessening the authority of the page
There may be a chance for devaluing your page by Google
You’re splitting the links and anchor text to multiple pages, instead to a single page.
It will impact negatively on the conversion rate
It sends Google and the users the sign of poor page quality
What’s the best way to identify keyword cannibalization? Either you can do it manually, or use the keyword mapping tool to identify the keyword cannibalization. If you’re doing manually, then you should create a spreadsheet which lists out the entire important links of your sites and its associated keywords.
How can you fix the keyword cannibalization? However, there are numerous ways to find out and eliminate the cannibalization issues. Here are few:
Restructuring your website
Creating new landing pages
Use 301 redirects
Solve thin content issues by consolidating your content
Find new keywords to safeguard you from poor keyword strategy
Fix the keyword cannibalization issue by means of aforementioned methods to boost your SEO performance.
Exceeding the limit of Anchor text usage:
As we all know that the anchor text is the clickable text in a link or hyperlink. Once before the penguin update in the year 2012, it helped Google to find the relevancy of the website. But, nowadays, the effects of anchor text in the eyes of Google changed a lot.
We can use the exact match anchor text before the penguin update was evolved which would positively impact your rankings.
To make this even clear, here is how exactly penguin works,
Your link from external site à Google indexes the link à it places the link in its database for your particular website as mentioning your link profile
After that, it will compare the link profile with your on-page optimization.
For example, if your page is about eyeglasses and most of your anchors are “eyeglasses”, then Google will penalize you.
Why? Google is smart enough to identify whether you’re building links artificially or naturally to rank your keyword. Hence, it can easily identify that you’re trying to rank for eyeglasses by building links artificially.
How to avoid penguin penalty for anchor text? However, there are different types of anchor text include branded, generic, image, low quality, miscellaneous, targeted, topical, and URL. Use the better anchor text to avoid being penalized by Google.
Out of the 10 most common issues, 4 are from on-page issues. However, the 5th issue is from off-page. Nowadays, link building is much needed for every site as it sends the trust and authority of the particular website to the Google. If everything is perfect on your websites like no technical issues, good quality, and valuable content, enhanced user performance and engagement metrics, then building links is easier than ever.
On the contrary, the poor linking strategy will negatively impact on your rankings. While building links to your website, the first thing you should do is avoid over-optimizing the anchor text as over-optimized anchor text will cause Google penalty. The second thing you should focus is targeting other pages instead of main core pages of your website.
Quality of the Affiliate Content:
As we know that “Content is the heart of any website” and we can’t even say no to the popular saying about content “content is king”. Hence, you should pay special attention to the website content as it’s the weapon to let users reach our website. What’s the issue with the low-quality affiliate content? There is no user value if every page of your website is having an affiliate link, right.
The way to achieve success in affiliate marketing depends on the quality of your content. Hence, create good content that aids to increase your ROI and make users buy.
User Performance Metrics:
You’ve probably heard that most of the SEOs don’t focus on user performance metrics. Do you think that it will do a favor for you? Obviously, no! Most of you are not focussing on the useful and valuable content; instead focusing on links that are irrelevant to your site. This will leads to the poor user performance metrics. What can you do? The one best solution is you should focus on converting your prevailing traffic along with increasing your potential traffic accordingly.
Title and Meta Descriptions:
Title and Meta Descriptions both play a major role in SEO. The title describes the user what the page is about and Meta description is about to tell the user what the page will explain in a brief manner. Moreover, the effective Meta description will help to get more clicks. Hope you know the importance of title and Meta descriptions in the SEO. Even though search engines don’t use Meta descriptions to rank a page but it will help from the user’s side. Writing an effective title and description to your page will help to increase the CTR.
Redirecting is more common on the internet. However, there are more 3XX redirects are out there and most commonly, we’re using the 301 redirect to redirect users whenever the page that they’re looking for is not available.
Oftentimes, the 301 redirects will ruin your SEO. If you remove the entire 301s which is not needed, then you’re helping the user to get the information faster and better. However, the redirect issues occur when you have redirect chains, unnecessary 301s, the presence of canonical tags which points to redirected URL.
First of all, what is called pillow links? Let me explain. Pillow links are links which are used to diversify the anchor text ration. As we know that Google doesn’t like artificial and unnatural links. Hence, it’s best to build natural links instead of making your links to look natural. Building good quality pillow links won’t lead you to catch by Google algorithms such as Panda and Penguin.
Hope you’re aware of the 10 most common SEO issues that will occur due to our carelessness. Resolving these issues will help to see good improvements in SEO. Keep in mind the above SEO issues to prevent you from being into danger and increase the rankings, conversion rate, and much more.
Would you like to make a big bearing on your website’s organic visibility in 2018? Google has revealed lots of hints about what will have the major sway in 2018. With so many truths, it is going to be difficult to decide where to focus. To help you with that, here are the 7 hard truths about SEO in 2018.
Google announced in 2016 that it will roll out a new mobile-first index. We can say that it already rolled out its mobile-first index. What does it mean? This means it will rank its results in its search listings according to the mobile version of content. This is not only for the mobile users but also for the desktop users.
Hence, it’s time to put the focus on mobile responsive design and create an unswerving content for both the mobile and desktop users. Finally, be sure that your website is giving a positive experience to the users by providing useful content with good visual.
As we know that Google started using its machine learning technology so-called Rank brain to improve its search results. Besides, it will help to understand the user query, find the search intent, and selects relevant results from the databases. In 2018, you should focus on two things which include CTR and dwell time. Optimize your organic CTR by prioritizing in the top 5 keywords with below 10% CTR and be sure that your title is catchy and Meta description is appealing.
Now, our attention should turn to guest blogging. We all know that the content and links are playing a major role in SEO. Hence, it will be in practice that getting links by means of guest posting. Make sure that your content is effective and is helpful for the users. To add, check for the already existing content that is getting good results and improve it. You can also create an infographic to earn natural links.
Use tools like BuzzSumo and Ahrefs to gather information about which content performing well so you can improve your content to get more traffic.
Say no to “thin and poor quality content”
Google always want to show the useful information to the users in its search results. Furthermore, Google is often changing its algorithm to provide better results and yes it should continue in 2018 and further than. Hence, try to focus more on a particular topic you write. Keep in mind that if you’re writing guides and articles, then make sure that it crosses 2000 words or so. Keep your content updated and relevant to your industry.
Nowadays, the featured snippet is all-important to focus. This is because out of 100%, 30% of Google’s search results come up with the featured snippets. Studies have shown that featured snippets will impact the click-through rate of organic results listed below to those featured snippets.
In addition to this, Google is trying to improve its search results and going to implement more information that even makes your organic search listings goes down the pages.
Here are some tips that will help to found you for featured snippet,
Update your authoritative content
Find the queries that your audience is asking by using tools like Quora, Reddit, and Answer the Public and make content that answers to their questions.
One more tip to follow is found out the page one rankings which is not ranked for the featured snippet and optimize your content to occupy that place.
In this tech-centric world, voice search is not an exception and not an exclamation too, right. According to the recent study, voice assistants will gain more popularity in houses by 2022. If the voice search is not in your game, then try optimizing your content for voice search.
Follow the same steps that we have discussed in a featured snippet to make your content work on the voice search.
Google already started giving preference to the videos and if you’re not taking on video marketing, then it’s time to do. There are more ways to explore videos include product demos, explainer videos, testimonials, webinars, and interviews. Ensure that you’re sharing your videos to platforms like Dailymotion, Vimeo and some other social media platforms such as Facebook, LinkedIn, Twitter, and much more. Along with this, your concentration should be in earning natural links by means of useful and engaging videos.
Hope you understand what SEO strategies will work in 2018 and what things you should do to keep your business up. Make the best by remembering the 7 hard truths about SEO.