The History of Content Marketing

Introduction to Content Marketing

Content plays a major role in the digital marketing. Since from the last few years, content made its footpath and now it’s the king. We can say that content marketing is a great alternative to the traditional marketing. There are different types of content are existing to reach out our audiences. This includes articles, audio, blog posts, case studies, e-books, infographics, newsletters, videos, whitepapers, and much more. Do you think that content helps to reach the right audience? Why not? Great content helps with the marketing and the content is the future of marketing.

You might have heard that traditional marketing is decreasing time-to-time and as a marketer, you should think for a better way. Hence, there comes content marketing. If you’ve decided to jump into content marketing, then you should be a great storyteller and your story should be great to speak. Why? This is because humans speak only about great stories. Hence, it’s best to have a great story for your brand than others. Let’s read below to know about the evolution of content marketing and its changes year-to-year.

What is Content Marketing?

Well, Content Marketing is a form of marketing approach which completely focuses on the content. The following diagram describes what exactly the content marketing is,

Create (Content) à Distribute (valuable, relevant, consistent content) àAudiences

Here,

  • Valuable – It means that blogs or websites, videos that provide what the customers want.
  • Relevant – Your content should be useful to the customers and as well as it should meet their needs and interests.
  • Consistent – Your content should be effective and your writing style should speak and attract customers to read your content.

This strategic marketing approach is followed by leading brands to reach right audiences and to make conversions or driving them to do some profitable action. Through the content marketing, you can reach out your audiences and as well as it’s a great way to solve their issues.

Content Marketing (used by top brands) – Why shouldn’t you?

A recent study shows that content marketing has been used by most of the marketers. Besides, it’s a favorite marketing strategy for some top-leading brands as well. Nowadays, most of the leading brands such as Microsoft, P&G, Cisco Systems, and John Deere use the content marketing strategy to reach the audiences that they want to sell their products and services. Not only it’s used by the top brands but also used by the small business to reach the right audiences to drive profitable customer action. Furthermore, content marketing takes place in the one-person shops as well. Why, because it works.

Why Content Marketing?

You might ask that why brands use content marketing. This is because content marketing works and it helps to reach out the audiences so we can deliver the message that our customers need to know. What does the content marketing do for you? Here are some of the key factors of content marketing,

  • You can get increased sales
  • Save your cost
  • Get better customers

In addition to the above, it’s quite easy to communicate with the customers through content marketing. As we all know that people will turn towards to the search engines for finding solutions to their problems. Hence, there will be a chance to win the consumer’s mind if your business is visible on the search engines.

In order to visible in the major search engines, your content should be well-optimized and as well it should be a high-quality content.

Is Content future of Marketing?

Do you think that content is the future of marketing? Why not? This is because content helps for marketing our products, creating awareness of our brand and much more. But the thing is that your content should be relevant, valuable, and should solve the reader’s issues.

Is it Possible to do Marketing without Great Content?

The next question for you is “is it possible to do marketing without great content”. It doesn’t matter that which type of marketing strategy you follow. But, it’s good to include content marketing as one of your marketing strategies. The following list explains the role of content in all forms of marketing.

  1. Social Media Marketing:

In the social media marketing strategy, the content marketing strategy is becoming a major part and it comes from the social media marketing.

  1. SEO

SEO is the Search Engine Optimization. Search engines reward websites or business that comes with high-quality and unique content.

  1. Press Releases

PR strategies help to address the issues that your readers care.

  1. PPC

PPC is the Pay per Click and if you to make PPC work, then you should create useful content.

  1. Inbound Marketing

Do you think that content will be helpful in inbound marketing? Yes, of course. It plays a prime role in driving leads and as well as traffic.

  1. Content strategy

It is becoming a major part of most content marketing strategies.

What are the goals of content?

Do you think that there are some goals for creating useful content? If yes, you’re almost right. Here are some content goals to know:

  • Load and customer conversion
  • Creating Brand Awareness
  • Upsell
  • Passionate Subscription
  • Retention and loyalty

These are some of the reasons for creating content and distributing it throughout the internet.

History of Content Marketing

As we all know that starting from small to big brands started telling stories to attract customers. Here are some of the examples,

The first content marketing strategy was identified a really long time ago, approximately in the 4200 B.C.

4200 B.C.

In the year 4200 B.C., cave paintings have been discovered in some places like Spain, Malaga, and some seal-like images were found in Neanderthals which shows the original proof of communication through content.

1732

In the year 1732, Benjamin Franklin promotes his printing business by publishing Poor Richard’s Almanack.

1801

Later in the year 1801, Paris Bookstore named Librairie Galignani started following some content marketing strategies to enhance its business. Some of the strategies followed by them include creation of original books, opening of reading room, publication of articles from influential authors in its own newspaper.

1835

In the year 1835, a newspaper called “The New York Sun” became the most circulated newspaper in the world. This newspaper became more popular after started publishing a series of articles related to scientific discovery of life on the moon.

1861

In 1861, a great magazine so-called American Bee Journal was launched by Samuel Wagner and still this magazine is publishing nowadays.

1867

After 1861, a magazine called “The Locomotive” debuted by the company named “Hartford Steam Boiler Inspection and Insurance Company”. Did you know? In these days, this company is called the longest-running magazine in all over the countries and this magazine is still published today under the same name “The locomotive”.

1882

In order to spread the benefits of electric lighting, a magazine called “The Edison Electric Lighting Company Bulletin” has been published in the year 1882.

1887

Later in the year 1887, a popular magazine called “Scribner’s magazine has been created by the Charles Scriber’s sons in order to provide the information about the lives of the most famous authors of the publishing companies. The Scribner’s magazine competes with the two monthly magazines such as Harper’s Monthly and Atlantic Monthly. And, the main aim of the Scribner’s magazine is to generate more sales of its books.

1888

In 1888, “Johnson and Johnson Company” aimed to start publications for the informational needs of the doctor. The name of the publication by the Johnson and Johnson Company is called as Modern and Methods of Antiseptic Wound Treatment. Moreover, in order to share more helpful articles, there are two more publications have been launched by the Johnson & Johnson Company.

1895

John Deere has been introduced a magazine so-called “The Furrow”. This magazine is publishing in 40 countries and 12 different languages. This magazine is still publishing in countries and has a circulation of 1.5 million.

1900

In the year 1900, Michelin has been developed the guide called “The Michelin Guide” which is a 400 page guide. This is the best guide which is helpful for the drivers to find lodging while traveling and as well as to maintain their cars.

1904

In 1904, the Jell-O launches and distributes some free copies of its first recipe book under the name of “Jell-O Recipe Book”, which contributes the Company’s sales of nearly $1 million by 1906.

1924

A world’s largest radio program launched by Sears to help farmers stay informed during the reduction crisis. And, the content has been supplied by the Sears Roebuck Agricultural Foundation.

1930

This is the year which gives birth to the “Soap Opera”. In this year, Procter & Gamble had partnership with the brands named Duz & Oxydol to produced radio content.

 1968

In 1968, a popular magazine called “Weight Watchers Magazine” was founded and it’s considered one of the best consumer magazines which are distributed to people through newsstands and supermarkets.

1982

In the year, Marvel and Hasbro teamed up together to produce the comic book under the name of “Real American Hero” and as well as the TV series which is based on the G.I. Joe action figure. This makes the G.I. Joe into a household name.

1987

LEGO Club Magazine (previously known as Brick Kicks magazine) which is launched in the year 1987 by LEGO.

1994

Nowadays, we can’t imagine the world without the internet, right. In 1993, a first commercial website called “The whole Internet Catalog” launched by O’Reilly & Associates.

2000

In this year, a revolutionary eBook (Unleashing the Ideavirus) has been offered by the Seth Godin. This eBook is still considered as one of the best all over the time. Besides, this eBook has been downloaded by the users over 1 million times.

2001

In 2001, BabyCenter bought by J&J from eToys.

At the same time, Penton Custom Media which was founded in Cleveland, Ohio has been started to use the term “Content Marketing”.

2004

In 2004, Sherwin-Williams launched a magazine called “STIR” in order to target commercial interior designers and architects.

Moreover, Magnum Opus Awarded debut for celebrating exceptional content marketing and nowadays, it is popularly known as Content Marketing Awards.

2006

We have already discussed that content can be in any form such as Text, Videos, Infographics, and so on. In order to drive more traffic and increase sales, Blendtec uploaded a video under the name “Will it blend?” on YouTube. This video has received over 235 million views and got 910,000 subscribers.

2007

In these days, OPEN Forum acts as a key resource for a small business and it was launched in the year 2007 by American Express.

2008

In 2008, a content site for teen girls was launched by P&G which is named as BeingGirl.com. Besides, it is considered to be 4x times better than other similar traditional media campaigns.

Along with this, another great book for content marketing “Get Content Get Customers” has been released. This book is considered to be the great book for content marketing.

2010

Content Marketing Institute has been started for making its debut.

2011

Makeup.com has been bought by L’Oreal and has been relaunched it as a content platform.

Later in the year, a largest content marketing-focused event “Content Marketing World” annual conference has been launched by CMI and Chief Content Officer Magazine as well.

2012

In 2012, Joe Chernov has been awarded as the best “Content Marketer of the Year” and he is the first recipient of this award.

Later in 2012, Intel debuts a digital magazine “Intel IQ” which focuses on tech culture.

In the year 2012, Kraft increases its marketing ROI than what it gets from its targeted advertising by started focusing its entire marketing department on content.

2013

In 2013, Red Bull Media launched 20 mini-movies and it became more popular in all over the world.

2014

In order to create original videos, Marriott International has been launched an internal creative and content marketing studio together with the key influencers.

2014

In 2014, the LEGO movie debuts and introduces the first example of a major-studio film.

2015

The story of Content: Rise of the New Marketing, (1st documentary film about content marketing) debuts in the year 2015.

2016

The UBM’s electronics media portfolio has been purchased by Arrow Electronics and it’s becoming the first example of a fortune 500 company acquiring several media companies.

2017

In the year, marketers and sales representative started working together to create a great content in order to increase sales and drive traffic to the businesses.

Conclusion

Here, we have discussed the importance of content marketing and how does it help your business along with its year-wise changes. As we discussed above, content marketing stands up in the digital world and it helps for a brand awareness and reputation. Hope you’ve come to a clear understanding of where the content marketing began and now where we are.

As we have already seen above, a valuable and relevant content is enough for the great content marketing strategy. Hence make use of the power of content marketing to increase your sales and drive traffic to your businesses.

How to Successfully Promote your Infographics in 6 Simple Ways?

In these days, the internet is loaded with useful information. It’s available either in the form of plain text or images. Most of the business owners and marketers are including the visual content in their plain text to represent their information in an attractive way.

Why infographics play a major role in the content marketing? The reasons are many to include infographics in the content marketing.

This is because it benefits you by means of increasing followers and subscribers, enhanced interaction on your blog, good relationship building, branding, increasing traffic, and much more.

As we know that infographics are becoming more popular and as well as the competition also becoming higher. Hence, the need for the promotion of your infographics emerged.

Promoting your infographics includes various methods which are listed here,

Choice of your topic

The first and foremost thing you should think is that well-made infographics without promotion won’t be useful anyway. What should you do? In order to get the trending content, you can make use of the content creating tool so-called BuzzSumo.

It’s quite easy to search for the trending topics with this tool. For this, you just need to do few simple steps. Just enter your topic into the search bar and you can filter the results by date to get trending topics. Make sure that you pay attention to the number of social shares for each topic. This is because it will help to know how much shares/attention each post gets from social media. All in all, create a useful and informative content to generate long-lasting traffic.

Eye-Catching Infographic Script

Following the interesting topic, you should create an informative content in a more appealing way. Not only the design of an infographics matters but also the content matters a lot. Hence, try to showcase your content in the way the user wants. The killer infographics split into 4 parts:

  • Attention-grabbing headline
  • Short and crispy intro
  • Numerous informative content
  • Include your data sources

Be sure that your infographic answers to each question that your infographic title rose and keep your visual content within 300-400 words.

Publish it in your own blog

Most of the marketers do mistake by not publishing the valuable and well-worthy infographics in the distribution channels. The foremost channel you can go with is your own blog. As we know that, infographics are more likely shared by lots of people when compared to the plain text. Hence, if you refused to use your own blog to promote your infographics, then this is the biggest mistake that you’re doing.

Besides, it’s quite easy to implement this step so don’t forget to implement your infographic in your blogging platform.

Include Social Media Buttons

Your work doesn’t end with creating appealing infographics; instead, it continues with embedding social media sharing buttons. Every marketer would love to get their content (plain-text, images, and infographics) shareable by others. How can you do this? The one best way is to embed the social media sharing buttons beside to your killer infographic which makes the users share content effectively. To do this, you can use a tool such as “AddThis” which is simple to use and helps to complete your task without a mess.

Optimize your Infographics:

The next move you should take is to optimize your infographics for search engines. This is because it’s quite difficult to make the most popular infographic visible in the search engines without proper SEO. Hence, optimize your infographics by means of the following steps,

Filename – Avoid giving some boring and generic title to your infographics by writing a proper and relevant file name to your visual content.

Alt text – Be sure you’ve optimized the alt text of your infographics. This is because Google uses the alt text to find the topics of the infographic. Besides, it’s helpful to know what the infographic is about when the image failed to load in the user’s browser.

Meta description – As like how you’re optimizing the content for search engines with attention-grabbing Meta description, the same step applies here. Make sure that your description is between 135 to 160 characters as the search engines display the description with this character length.

Repurposing your Infographics:

Infographics are an easy way to generate more traffic to your business if you promote it effectively. You can even enhance its usefulness by converting it into various forms like step-by-step guides, slideshows, and so on. Yes, you can repurpose your infographic into slideshows using tools like GNU Image Manipulation Program or GIMP. It’s an easy tool to use. Hence, create an appealing infographic and repurpose it into slideshows to make your content more discoverable to your target audiences.

Summary

When comparing to other data visualizations such as graphs, charts, timelines, and diagrams, infographics play a major role and it provides numerous benefits to you. Due to the increasing competition for infographics, you should pay special attention to make sure the shareability of the infographics. Make use of the aforementioned steps to promote your infographics in a successful manner.

15 Top Websites to Find Free Images for Your Content Marketing

We all know that “Image is thousand times better than words”. Hence, if we include images in our article, it will help people to better understand the concept. Are you fed up of finding free image library online to get high-quality images? Do you feel difficulties in finding the quality images for your content marketing? Let’s read here to know the free image online library.

Picjumbo.com

This is a good free online image gallery where you can get a wide range of images include food, fashion, jewelry, wedding, roads, and so on. There is no need to credit the owner to access the free images from this online gallery. You can also get new photos every day as this website is updated daily by uploading new images.

Unsplash.com

This is another great website to check for new images at free of cost. It’s a one-column website that’s built on Tumblr. There is no need to register to access free images from this website. You just need to subscribe to get images to your inbox. In Unsplash.com, they update new images every ten days.

Flickr.com

Flickr.com it contains a wide range of high-quality images. Moreover, you can also organize your own images and as well you can share and save your images. In order to access the various options of Flickr, you just need to register with it.

FreePhotosBank.com

There is no need to create an account on FreePhotosBank.com to download photos. This is the best online gallery for getting images like architecture, landscape, nature backgrounds, pattern, and much more.

Pexels.com

If you’re looking for the big online free image gallery, then this is for you. This is because it collects a wide range of images from various websites and placed in one place for easy access. If you want to get high-quality images for your content marketing, you can get it here.

Pixabay

Pixabay is similar to Creative Commons where users can upload their own pictures. There are no restrictions to access photos from this website. Get high-quality free images with just one click here.

FreeMediaGoo.com

There are no restrictions to download images free from this website. Furthermore, there is no need to credit the author to access photos but if you want, you can do. Here, you can get high-quality photos and nature backgrounds as well.

Creative Commons Search

This is an online image search tool where you can search and find images. There is no need to register with Creative Commons Search, but you need to know the copyright terms before using the images.

Picsearch.com

This is another great search engine for searching free photos online. Even though it doesn’t offer a clear vision for CC images, it’s quite convenient to use. It not only helps you by providing free images but also helping your search by listing the pages for you.

Blogphoto.tv

There are plenty of free images are available on the Blogphoto.tv to access. Besides, you can also get access to templates, planners, articles, and much more. All in all, this is the best place to get free high-quality images for your content marketing.

Gratisography.com

Would you like to get high-quality photos with no restrictions? If yes, then Gratisography.com is yours. There is no need to credit the author to access the free high-quality images here. Moreover, the images present on this website are high-resolution and they listed out in one-page not in the group for easy access.

Sxc.hu

This is a free online image gallery where you can access photos with restrictions. The disadvantage here is it allows users to access images with a wide variety of restrictions. With the help of the search tool here, you can get the images you want easily.

GettyImages

This is another great place to find high-quality photos online. You can get a wide collection of photos here as they upload nearly 35 million photos in a month. If you want to get a wonderful collection of photos, then the GettyImages is for you. Moreover, it’s easy to get images from this website. You just need to click on the image and get a code to paste on your page.

DeviantArt

It is one of the leading communities in providing free images online. Here you can get a wide collection of high-resolution photos.

Photodune

It contains a wide range of various high-resolution images. If you want to get high-quality images at an affordable price, then this is the best place for you.

These are some of the great websites where you get free images for your content marketing.

10 Simple Ways to Measure the Efficacy of your Content

Nowadays, content plays a major role so it’s all-important to create a more appealing content which is shareable by everyone. Do you want to know how well your content plays around everywhere? How can you know the effectiveness of your content? Let’s read.

There are 10 metrics which will aid you to measure the usefulness of your content.

Website Traffic

Website traffic is the first and most effective metric to be used to know the effectiveness of your content marketing strategy. How? Measuring the traffic of your website over time will help to know how effective your content is. If the number of visits to your site increases, then your content is good. On the contrary, if your content is getting fewer visits, then you should post more content and as well as effective content to your site.

Make use of the Google analytics to know the real-time users of your site. Besides, you can see the data for whatever timeframe or date range you want.

Subscriber Growth

The second step to do is monitoring your email subscriber list and tracking its growth rate on a regular basis. Write informative content that educates the users and makes them subscribe to your email list in order to retain them to your website or online business.

Here is the formula to measure the Subscriber growth,

[easy-tweet tweet=”Subscriber Growth = New Subscribers – Unsubscribes/total size of your email list” user=”keywordspot” hashtags=”Website Traffic, Growth Hacking, Brand Hacking”]

Search Rankings

Following the above two effective metrics, the search rankings take place the third position for tracking your effort in your content marketing strategy. Every marketer would like to rank their website on the first page of the search engines. If your content plays well and ranks in the search engines, then it’s a worthy content to share.

You can use some tools like Ahrefs, SEMrush, and Moz to track your rankings in the major search engines.

Time Spent on a page

Did you know? Based on the time that users spent on your site you can know how useful your content is. You can analyze the time spent on each page and as well as the average time spent on a particular page of your website. How? Use the Google analytics and measure the average time spent to know how to improve your content.

Time Spent on a page

Increase in Social Media Followers

Once you’ve done your content, make sure that you’ve shared it through social media channels to make it more appealing to the users. Alright! How can you measure the efficacy of your content through this metric? It’s quite simple. Track the count of your social media followers regularly as the rise in the number of social media followers will show how effective your content marketing is.

Track Social Media Shares

As we discussed earlier sharing useful content will make your content go viral. Keeping an eye on the social media shares helps you identify which content plays well with your target audiences. Hence, ensure that you’re tracking the number of social shares and shares by other channels, shares earned by every piece of content, and yes don’t forget to monitor the website traffic generated by each channel.

Track Social Media Shares

Increase in Links and Authority

You’ve probably heard that content that gets natural links shows the effectiveness of the content. If your content is earning natural inbound links and gets mentions, then it shows the usefulness of your content marketing. With the good content, you can build relationships in the form of links which in turn you can see improvements in the domain authority of your website.

Tools to Monitor DA:

Use these tools to measure the DA of your site in an effective manner.

CTR (Clickthrough rate)

Make use of the CTR to know how your content plays through various channels. Besides, with the help of this metric, you can know how useful your content for your target audiences.

You can get to know the CTR of your page for search, social media, and email with the help of some tools.

Example,

  • Search – Google Analytics
  • Email – Reports provided by the Email Service Providers
  • Social Media Channels – Analytics provided by the specific networks

Number of Leads

Each and every online business has some goal to achieve. Businesses want to generate leads to improve their sales. If your business generates more leads, then you can know the efficacy of your content marketing. Remember to use the landing page reports in Google Analytics to know from which page the audiences are coming to your site.

Opinion/feedback

Last but not least, the last metric to be used for measuring the usefulness of your content is to make use of the feedbacks. You can get feedback on your content through various ways include blog comments, email, reviews, and so on.

Follow the aforementioned tips to know how your content plays amongst your audiences.

6 Types of Visual Content That Gets the Most Links and Shares

Content is becoming more popular in the digital marketing world. Moreover, search engines are giving more importance to the content as it’s easily traceable by the search engines. Why does the content marketing? It helps to grab the user’s attention through various ways. In order to get most natural links and shares, your content should be unique, informative, and engaging to the users.

Here are the 6 types of visual content that get the most links and shares,

Images

We all know that the popular saying “An image is better than thousand words”, right. Hence, if your content enriched with images, then there may be a chance for getting more links and shares.

Alright! What kind of images can you use in your content to get more shares? Let’s read!

Image with Quotes: Images with any quotes includes motivational, humorous, and educational quotes play well in your content and makes users share more.

Along with this, you can also include puzzles and questions in your content as it will help to get more shares and links. This is why we always would like to challenge our friends and families, right.

According to the recent study, the article which is having images gets more links and shares than the one which is not containing any images.

Hopefully, you don’t want to miss out those shares, right. Let’s read further.

Screenshots

The screenshot is the second visual content that plays a great role in the content marketing. If your content is containing screenshots, then it’s quite easy to attract users towards your products and services. This is because, with the help of the screenshot, you can easily increase their trust and eagerness towards your online businesses.

For example, if you’re searching for an app either in the iOS store or Google Play store, you can see the screenshots of the app. By seeing the app screenshots, you’re able to know what about that particular app and its uses. By this way, you can gain user trust towards you if include visual content along with the plain-text.

Memes

We’re seeing in a real-time how well the Memes are playing around everywhere in the world. When comparing to the initial stage of Memes, it’s becoming more viral in these days amongst all people. Nowadays, it’s taking a great part in the digital marketing to reach the target audiences with great engaging content. Make sure that the memes you’re creating are useful in any way to boost your online business.

Slides and Presentations

Do you believe that slide and presentations help you to get the most links and shares? Definitely, yes, right! At first, the roles of the slides are limited and it was used in the boardroom. But, in these days, the slides and presentations play a major role to increase the brand awareness and as well to grab the attention of the target audiences.

There are sites which will help you to create slides and presentations in simple steps and you can easily share those presentations with others on platforms include slideshares.net, and so on.

Infographics

Infographics! What is it? Information is in the form of images, right. We all know that people would like to read content that is more attractive and engaging. It’s true that the infographics are getting shared by 90% of users. Hence, it’s a great way to promote your business in the online world.

You should pay more attention while creating and promoting your infographics. Choose the trending topic and create an infographic with an attractive title and informative content between 300 to 400 words.

Make sure that the design of your infographic is quite attractive and as well as the content. While promoting it, be sure to optimize it for SEO and share your infographics through various channels. Learn more how to promote your infographics effectively in 6 simple ways.

Video Content

The final visual content that helps to increase the shares and links is video content. We all know that how well the video content is playing amongst all. Hence, if you’re using this visual content in your content marketing strategy, then the success is with you. Keep in mind that your video should be informative, engaging and educational to your target audiences.

You can create different types of videos include how-to videos, demonstrations, explainer videos, and so on.

Final Thoughts

Hope, now you’ve understood that which type of visual content plays a major role in increasing the brand outreach of your online businesses. Try implementing these 6 types of visual content to get the most links and shares.

5 Psychological Studies That Will Boost Your Brand

Succeeding in the online businesses is a nightmare for every online marketer. Understanding the audience behavior and psychology will help to know your audience even better. Besides, you can understand when and why they should reach out your brand. Most of the marketers believe that discovering the psychology of human collaboration on your brand and social media will help to get some quick improvements. Here is a list of 5 psychological studies that help to boost your brand and make you to better understand your audience.

Curiosity

Create curiosity by showing some interesting things about your brand and let them eagerly wait to know what it is. For example, create an interesting video about your brand story and touch people’s curiosity. This makes to create eagerness of your brand which in turn you can enhance the awareness of your brand.

awareness of your brand

As we know that our mind will urge and cause a mental itch until we know what the particular thing is. Hence, if you want customers or your audiences to read or click on your product, first create a curiosity and then later make to check your product and ensure that they satisfied with that.

Get Feedback and Give out stuff for free

Getting feedback on your brand and products/services play a crucial role as it will help your audiences to understand your brand even better. The next thing you should concentrate is to give people what they’re looking for and make sure it matters to them.

Moreover, getting feedback on your brand will even help you to develop business better than ever. Hence, ask your audiences about your brand, what makes them land on your brand and what’s right and wrong about it. Move further to build your brand by means of customer feedbacks and give them what they want.

Besides, people always love to get discounts and offers for what they want to buy. Do you agree with this? Yes, right! Hence, try to offer what matters more to them and make value for their money.

Establish Trust

Another great weapon to boost your brand is trust. Generally, we reach brand which is trustable to buy things, right. Our brain is wired to understand stories so it’s good to use testimonials, highpoint customer problems, and so on. You can do things what builds trust with your customers. This is because trust is the biggest weapon to drive more customers and generate leads to boost your sales.

Trust

Moreover, it also matters where you’re placing your testimonials on your website. Do you think that reviews will work out for your brand? Yes, of course. Let’s take you as an example, let’s say that you’re going to make a purchase of home appliances, the first thing you’ll do is deciding the brand, right. How will you do that? Hopefully, you’ll decide your brand by means of popularity and trust of that brand. How can you make your brand trustable? Giving out the exact products or services that people wants and meets their expectations, right. Along with this, placing testimonials about your brand on social media and some other platforms will help to create awareness of your brand and as well as trust.

Stay in the Forefront

Creating popularity among our brand is most important. It makes sense to the people over our brand when compared with the others. This is because in these days people turning towards to the popular brand. Why? The reason behind this is that the positive customer experience and the good feedback of your brand.

Always stay in the forefront by building the confidence of your brand with your customers. Transparency is the key to build confidence amongst your audiences/consumers. As we know that everyone would like to know the real make of the products so if you’re making public how your products made, then it will create some trust and helps to boost your brand.

Making Demand and Exceed Expectations

Majority of the online sellers always makes an offer to sell their products in a huge quantity by making a demand for their products over the people. This makes people rush over the products in a short span. By this way, you can make them curious about your brand. This even helps to build trust and make your brand even more popular.

Making Demand and exceed expectations

Branding is always important to your business, right. Hence, as a business, your main motive is not only to make profits but also build trust in the audiences of your brand and make them promoters to promote your brand.

6 Key Success Factors behind Uber Growth

Before the implementation of taxicabs, it’s quite difficult to move from one limited transportation place to another, right. After the introduction of the taxicabs, we’re feeling comfortable to reach the destination in a simple manner. Besides, this is the best option for those who are living in limited transportation areas and who don’t know driving and as well who wants to ride without driving themselves. Taxicabs were introduced after the development of automobile increases in number. Alright! Let’s see what the key success factors behind Uber growth.

Before jumping into the key success factors, let me give an introduction about Uber.

History of Uber

History of UberIt was first founded in the year 2009 in San Francisco, California. At first, Uber started as a transportation corporation that employed licensed drivers to run its services.  Later, it has been introduced non-taxi driving rideshare services to develop its business. As we all know that the main aim of this process is to connect the riders with drivers of vehicles to reserve/book the taxicab. This benefits more riders as they can know where their taxicab is currently in by tracking the cab with the help of the mobile application on their phone.

Here are the 6 key success factors behind Uber Growth,

Problem Solver for Riders

Uber acts a great solution for the riders. How? It allows the riders to ride in the way they want and at an affordable price. Moreover, Uber has planned to improve its taxicab industry to give more trustworthy services. It’s providing its services to the users effectively by providing clean, on-time ride, good customer experience, and accepting various forms of payments. To add, Uber is now accepting payment from the riders through their credit card.

Perks for Drivers

Not only the riders are experiencing benefits from the Uber taxicab transportation network industry but also the Uber drivers are experiencing benefits. It’s providing job opportunities to the qualified drivers and connects them to the riders who want a safe ride at a reasonable price.

Word of Mouth

We all know that the power of Word of Mouth. This is also one of the main key success factors of Uber. As discussed earlier, Uber noticed the lack of quality taxicab experience in the San Francisco area so it implemented their service in that area and build a basement for their taxicab service. Later, the tech community people started spreading the news as Uber provided services when they’re in need and as well as in the way they want.

Lighthouse customers

Uber has started implementing its service in the San Francisco and this was a brilliant move as a part of its marketing success. It targeted the users on the tech community by conducting tech events. Later, those early adopters or lighthouse customer started to use this service. Uber made this by means of conducting events and providing free rides to the community members.

Disrupting old industry

Uber is continually trying to improve its taxicab experience by implementing quality ridesharing services and providing quality customer experience at a reasonable price. Moreover, it owns more black cars in the San Francisco than before. It is becoming more popular all over the world by providing good customer experience and valuable rides at good prices. It’s being a great riding service for those who are into the limited transportation services.

Demand for Cabs and Price Rising

Another key factor that is behind the Uber growth is Price Surging. It means that the demand for taxicabs increases in some cities and the cost of the Uber rides also increases. Most of the riders don’t escalate the increase in the price of its service. Remember that, most of the major cities have nightlife and if any natural disaster occurs, then everyone wants to take care of them to reach their home safely, right. Uber made it by providing its services to the users in a single press of a button.

Demand for Cabs and Price Rising

These are the 6 key success factors behind the Uber growth.

Final Verdict

It’s true that the introduction of taxicab changed everyone’s life and especially, it’s helpful for the people who are in a critical situation of lacking transportation services. Uber has made the riding experience even better by integrating mobile application so riders and drivers can contact easily. Besides, it allows riders to know exactly where their taxicab is. Often, it’s providing more offers and introducing new techniques to promote its services everywhere. These are the factors that made Uber achieve success in its industry.