10 Brilliant Entrepreneurs in Marketing to Watch Next Year

Marketing – never mind it is offline or online, the platform requires an experience, creativity and working knowledge professional to execute out the latest trends and technologies to survive in the competitive market. There will be no any shortcuts or any abracadabra to make the path convenient in order to win the market battle to hold the success story.

The smarter marketers in the industry stand firm and successful in the hot lights wherein they are known as brilliant entrepreneurs in marketing. Appending below is the list of few super-smart entrepreneurs who are making extraordinary things possible and stand in the industry in the top ten list.

Will Critchlow, Founder & CEO – Distilled

Will has comprehensive knowledge and in-depth understanding regarding the multifaceted topics that include but not just limited to machines and mathematics. His earlier post with ‘Moz’ just went beyond the superficial layer. In addition, his post with ‘Distilled’, just makes the things blown away with innovative campaigns that make his brand to stay ahead and unique from others. His recent participation in the ‘SearchLove’ Conference just went wild successful and is on the hot topic even now.

Damon Gochneaur, Founder, Aspiro Agency

Damon showed his guts in order to start his own agency and moved it successfully too. He is also indulged in DFWSEM (Dallas-Fort Worth Search Engine Marketing), which is one of the top local search engine marketing organizations in the states.

Eric Enge, CEO, Stone Temple Consulting Corp.

Eric is one of the good, stand-by and gentlemen in the entrepreneur group. He is a strong dedicated personality who delivers amazing content in his write-ups, added to it he had won the prestigious award of Search Marketer of the year from US Search Awards at Pubcon, Las Vegas and the Landy Awards at SMX East, New York.

Steve Rayson, Director, BuzzSumo

Steve is as the Director at BuzzSumo wherein he is also a serial entrepreneur and an investor. When machine learning becomes the most important strategy in the present marketing trend, it is quite important to the marketers to know about the people’s interest in the content. Steve has proved himself in super research on the content strategy topics that gives an accurate result on what set of content do people have interest in.

Daniel Gilbert, CEO, Brianlabs

Staying one-step ahead with Adword Scripts, Automation, Programmatic Advertising unlike others, Daniel loves PPC a lot. He dominates those mathematics intended fields and survives as one of the top authors on Search Engine Land. Having in-depth insights in the field of PPC stuffs that include but not just limited to enterprise PPC, programmatic advertising et al, he continues to be on the top list of brilliant entrepreneurs.

Jenise Henrikson, CEO, Alpha Brand Media

As the renowned publisher of Search Engine Journal, a top search marketing news publication for enhanced innovation in the field, Jenise participates in SEJ Summit Conferences. She also took participate in the successful SEJ Summit Conferences, and she is the woman personality who give loud voice support in marketing.

Michael King, Managing Director, iPullRank

Michael is one of the hard working personalities and he experiences success in operating his own agency.

Pat East, CEO, Hanapin Marketing

Pat deserves the successful execution of Hanapin and he stood behind the success of Hero Conf, which is one of the biggest PPC events in the world.

Brian Dean, Founder, Backlinko

Brian is one among of the few gems who win in the business. He is a smart SEO professional who created amazing video tutorials and content. His ‘infographic featuring data-backed tips for improving your organic click-through rate’ is a remarkable one wherein you need to check it out this.

Wil Reynolds, Founder, Seer Interactive

Wil is one of the favorite speakers for many people. Adding to the big marketplaces that he worked with, Wil has a special corner that does a lot of charitable stuff and helping homeless a lot especially one among in the area of Philadelphia.

Will, Damon, Kindra, Daniel, Eric, Michael, Steve, Jenise, Ginny, Pat, Brian, and Wil are the top leading entrepreneurs in the marketing. The above personalities in the list also inspire most of the young comes to the market, which is the notable point.

Types of Content Referred by the Brilliant Entrepreneurs

Infographics

Infographic is a two-part combination, which involves data, and design altogether. It is highly shareable, more catchy for eyes to attract immediately, induce more interest to read through with, and more fun to see to the design elements combined there indeed – all these keep the infographic on the pinnacle when compare to a generic text running blog post.

Gifographics

As the next level for an amazing content presentation, it takes the world to an upgraded version with its’ add-on features of more engaging and more interactive than just infographics. Gifographics is the most preferred one among the customer crew n which it is most optimized to use in smartphone displays and also primed for a big impression in the content marketing competition. As it runs on the format of ‘GIF’ which is graphic user interface by default, it receives massive popularity on the web. Websites like Buzz feed started using gifographics for round the clock audience engagement wherein Facebook just started allowing GIFs in its newsfeeds recently. When considering Twitter, it also actually started allowing GIFs in its page source.

Live Streams

With today’s emerging technology, it is as easy and simple to live to stream anything and why not you for your business. UStream was there some time ago but now companies such as Periscope and Meerkat started developing a mix blend of apps, which can be launched at your own finger tap on your smartphone. However, do you have questioned that how does it execute and how can it set the line above the competitors? But it works on high tactical, it urges readers to read the content immediately of watching now compulsion, allows viewers to get involved with and is made ready to share by one tweet.

Podcasts

Content marketers discuss a lot on how to leverage their content, especially when considering target audience and influencers. Not only for content has had had it related also to guest content indeed. A common response from the marketers that we often hear is that “we would love to help, but then we feel swapped, and so can we get in touch with from the base once again from the scratch”.

Understand the Best Way to Boost Your Mobile SEO

Gone are the days when most people had just the huge home computers to search the internet, technological advancements have made life easier. You can access the internet and do a lot more with your smartphones, like surfing the internet to connecting with friends with social media. You might have to do a lot starting from the site design, speed, and structure when you’re into SEO.

You might be losing out on a major chunk of mobile visitors when you don’t optimize your website to match the mobile platforms. Furthermore, the mobile internet usage has exceeded way beyond desktop internet usage in the last year, if you wish to be the smart entrepreneur, you need to make the best use of mobile SEO for your business growth.

Easy as a Pie Way to Make your Website Mobile-Friendly

Make sure your website is designed in such a way that it can be used with ease on every smartphone, regardless of its screen size and orientation. Some websites are designed and developed just for Android users or iOS user, while it’s suggested that you optimize the website to be used well on both platforms. However, you can also use a separate URL by adding an “m” to the existing website.

Mobile SEO makes your site to be easily discovered by visitors, however, Google will be using your mobile site to determine its ranking. The simple tip would be to make your mobile site to be rich in content and have a user-friendly interface for its visitors. However, you might have to do much better than just good with your mobile site, considering the number of mobile users.

Here’s a list of things you should learn to boost your mobile SEO:

Page speed

Most people don’t have the patience to wait when the page does not load in a matter of few seconds, it might the best bet to invest in enhancing the page speed of your site. Google and other search engine strive in all ways possible to give its user the best experience when they search online. Your SERPs will be affected when your page speed is slow on mobile devices and desktops.

Content of your Page

A great content can go a long way to improve your site’s visibility in the search engine. However, people might find it hard when they are not able to view your content perfectly on their smartphones. Sometimes, you might not be able to read the entire content on their phone as it might be too big or too small, make sure you avoid these flaws to increase your site’s traffic and reduce the bounce rate.

Make your Content to be User-Friendly and Google Bot-Friendly

Make sure your site does not block JavaScript, images, CSS, and other elements which can affect the way Google bots analyze your website. You should make it a point that your visitors get what they are looking for on your website. The web designers strive hard to put themselves in the shoes of the users to ensure they have the best user experience when they surf your page.

3 Ways to Safeguard Your Site Against Negative SEO

You have two ways to improve your site’s SERPs – either to enhance your site by using white hat SEO techniques or use negative SEO techniques to bring down the reputation of the competitor’s sites. It might be a daunting task to enhance your site’s SERPs by using legitimate methods. However, it might be easy to spoil the reputation of your competitor’s site and reduce their ranking.

Most of the black hat SEO techniques are difficult and does not promise assured result, so people go for negative SEO to sabotage their competitor’s performance in the search engine. Negative SEO is for real and is potential to damage your site using aggressive backlink spamming and malicious backlinks. It’s better to be safe with the protective measure rather than being sorry when your site is subjected to negative SEO.

Here’s a List of Methods you Protect your Site From Negative SEO:

Set a Google Console Email Alert

You might be aware of the fact that Google is the most widely used search engine all over the world, you might do a lot of things to improve your SERP in Google. However, you might have little to options when your site is affected by negative SEO. Fortunately, Google has its own Search console to help you prevent negative SEO attacks.

Google Search Console sends you an email alert when your site is infected by a malware. It also lets you know when your pages are not indexed and most importantly when your site is penalized by Google or any other search engines. You’ll be able to sort the issue with your site and repair its SERPs when your site is affected by negative SEO by your competitors.

Perform Constant Backlink Audit

Most spammers use low-quality backlinks to your site which might result in hindering your site’s SERP performance. Performing backlink audits regularly might be the only way to detect and avoid any potential negative SEO strategies against your site. Though there are a lot of tools to spot any new backlinks for your site, it’s suggested that you choose a reliable tool over the free ones.

You’ll be alerted when you have a gained a new backlink or lost a backlink on a daily basis with backlink audit tools, like Ahrefs. Furthermore, you can use Google Search Console and report when a poor or low domain rating is used as a backlink for your site to hurt your ranking in the search engines, like Google.

Check Google My Business

Almost every business is registered with Google My Business that lets you have a close look at the reviews you get online. Sometimes, you might tend to get fake reviews as a part of negative SEO by your competitors, you can report these fake reviews in Google Maps which will eventually be removed.

Oftentimes, fake reviews can ruin your business and your brand reputations, it’s the best investment to spend to some time in monitoring your reviews online.

3 Must-Know International SEO Tips

Are you willing to expand your business to the far ends of the world? It can be possible when you execute just about everything right from your brand awareness to promoting your business to potential customers. It might be a dream come true for some when their business spreads across the globe while it might remain as a dream for many.

It’s recommended that you have a strategy to spread your business other than your neighborhood. The first step to spread your business would be to invest in your website and optimize your content to match the international audience and standards.

Here’s a list of tips to enhance your international SEO strategies:

Humans Over Bots

Though a lot of people understand English all over the globe, you need to translate your website to the foreign languages. Most people go with bots to translate the language of their website to a foreign language when they wish to spread their wings in other countries. However, it might be the best bet to go for professional human translators over the bots, who might not be able to understand the context like humans.

It’s suggested that you translate the other major elements of your page other than the content, like Metatags, blog posts, and emails. You would tend to have better conversion rate when you have the content and other SEO elements in the same language. It’s worth the wait and money to go for human translators over the electronic translators, considering the benefits that come with it.

Multilingual Keyword Research

You might the value of human translators when you convert something from your native language to English or any foreign language. Oftentimes, a lot of things are lost in translation because of the cultural and contextual variation which the machine might not be able to figure out. It might not be the best idea to stick with the keywords you might be using in one language for another by just translating them.

High-ranking keywords in a foreign language might not even rank in another language, it’s recommended that you do a keywords research for every particular language visitors you target. You’ll be able to find the magic word (keyword) only when you invest a good amount of time in multilingual keyword research.

Localize Your Content and Website

The translation might be the greatest difficulty you might have when you wish to expand your business in other countries. If you wish to be successful in international SEO you should not isolate your foreign customers. Even when you share the same language with the other countries, there’s a lot of communication and cultural gap, like the USA and the UK.

It’s suggested that you design the website in such a way that it goes in parallel with the culture and symbolism. Having a native speaker by your side will help your international SEO efforts and provide better results for your business growth. Make sure that your content is engaging for its users after it is translated into their native language.

3 Local SEO Strategies to Make the Best Use of Voice Searches

Technological advancements never cease to impress us and make life simpler in ways possible. Change is inevitable when it comes to search engine optimization (SEO), you might find the introduction of new algorithms to give you the best user experience. Voice search is one such advancement which is gaining its popularity day by day, it comes in handy when you’re on the go with tablets and smartphones.

A lot of people use mobile platforms to search on the internet, statistical data reveals that more than 20% of user make use of voice searches. Gone are the days when voice recognitions were inaccurate and frustrating rather than helpful, however, voice recognitions of today are accurate to pinpoint a location with ease.

Here’s a list of strategies to leverage on voice searches using local SEO strategies:

Grab the Local Opportunity if there’s any

A lot of components are needed to make the best use of voice search, like the resources to build a good voice search experience. You might have to be prepared for the expenses that come with optimizing your content for voice search, however, your investment will not go in vain when you optimize your voice searches for long-tail keywords.

You might have to include keywords in your local SEO strategy, like nearby or near me, which will help the voice searches to easily locate your business. It’s recommended that you update the information about your working hours in Google maps, which will enable people to know when you’re open.

Leave No Stone Unturned

Optimize your content to just about every location in your neighborhood rather than optimizing for just your location. Oftentimes, people from your neighboring locality might visit your place at some point of time, it’s suggested that you keep yourself ready for what might happen in the future.

It’s suggested that you post reviews on sites which has a good domain authority (DA) and use informal or conversational language in your web content to increase the chances of resulting in voice search. You might be able to stand out from your competitors when you use the regional dialect and result for the voice search better.

Google Reviews and Google My Business to your rescue

Make the most of Google My Business and Google reviews to help you in resulting better for voice searches. Your chances of ranking for “near me” and “nearby” when the frequency of your Google My Business location increases. Research indicates people use near me and nearby a lot of times in search engine ever since 2014, you don’t want to miss out on a major chunk of visitors or potential customers.

It’s recommended that you make sure you get new Google reviews consistently to hold a good chance of resulting in the search results, especially, in voice searches. The other way would be to be listed all across the web by increasing your backlinks, however, when you use a poor quality backlink it might do more harm than good to your SERPs.

Is Press Release Without Being Penalized by Google?

Press release isn’t a new term that you might have come across, a lot of business or brands publish a press release on their site to gain digital visibility in the search engine. Google and other search engines used press releases to rank the pages, which made them popular with people who wished to increase their SERPs.

The SEO-friendly press release was considered as the fastest way to increase the site’s authority and backlinks. However, people tend to find some loopholes to enhance their site’s SERPs using poorly-written press releases. Google and other search engines started to penalize sites for creating a purely SEO-friendly press release, most people had to take down their press release to recover their site’s ranking.

Here’s a list of things to avoid while doing a press release to avoid Google penalty:

Have some genuine news

Press releases were meant to have some news in them, it might be difficult to classify what’s news and what isn’t, with so many public interest magazines, niche blogs, and much more. It’s suggested that you make your press release a newsworthy content, which might interest others and eventually help you get a lot of backlinks when a post is published on your press release.

Have a few links

People tend to stuff press releases with a lot of links, however, it might be ideal to have 3 links or lesser than that. It’s recommended that you insert a link only when it’s absolutely necessary, don’t insert a link in your press release just for the sake of doing it. Some use call-to-action in their press release, while some tend to link your product or service with a backlink.

Have nofollow links

The Google and other search engines don’t count your link when you make your link nofollow and help your site to get more visitors. People will notice the nofollow links in your press release which is published in a viable source. You’ll not be penalized by Google search engine when you make your link nofollow.

Use different anchor text

Most people tend to use the same keywords and anchor text, it’s recommended that you don’t make the same mistake. Using the same keywords and anchor text might do more harm rather than good to rank your keywords, search engines will consider it to be used for the illegitimate purpose to link building. Your keywords and backlinks are preserved without penalty when using different anchor text and keywords.

Reduce old links

Overly optimized press release may be doing much damage to your site than good, it’s recommended that you remove the old links which might be affecting your ranking without your knowledge. It might be almost impossible to remove links when you have spread your press release all over the internet.

It’s suggested that you don’t write a press release when you don’t have any news to write about. Press releases are much valuable than a few backlinks, it’s suggested that you make the best use of press releases without being penalized by the search engine.

Keyword Research is the Secret Ingredient to Success! [Keyword Spot Guide]

Keyword research is a big process that requires analytical tools and a professional to identify the right pitch of keywords. Not only identifying, professionals’ service leverage the brand’s promotional value, drive more traffic and website visibility & long-term online presence.

No one really knows how Google ranks pages

Can anyone say that how Google ranks the pages? No, hence it is in the brand owner’s hand to plan for a successful internet marketing campaign in order to pull his/her brand on the browser’s first page. There is a maxim that an optimized website is a real backbone. The natural search engine listing is what that source the completely online volume and is the best means to uphold a perpetual flow of qualified traffic to your website.

Your potential customers find you through search engines and brand on the first page is something indeed and must for your business to boom as its pretty nifty! Call it a Cornerstone-Art on which your online business and reputation will grow, or as a skill to walk over your competitors with ease, hence, come – SEO – the Magic Word.

If you dream to see a massive influx of new leads to your online business, a well -researched and accomplished search engine optimization campaign is what you need.

Start with Root Keywords:

The first term that you derive out of the keyword research is your root keyword. As go by phases, you come across niche key phrase, specific keyword, niche family, long tail keywords et al, however, root keyword is the primary seed that one has to start the engine.

Most of us go confusion with two different terms of root words and root keywords. To put in a simple form, the word is a ‘root word’, wherein the term ‘internet savvy’, ‘internet expert’, ‘internet philosopher’ is the root keywords.

Why are Root Keywords important?

To answer the below-appending features, the task goes simply to understand why root keywords are very important.

  • In order to create a high-quality website with search engines
  • In order to create highly relevant and unique content for the website
  • In order to categorize the website by a topnotch search engine software
  • In order to rank the website with top numbers by a topnotch search engine
  • Users find the best experience on all the aspects after navigating your website

Look at collections of content and Identify popular keywords approach:

        Increase Conversion: On identifying the keywords that have high conversion rates, you will be able to focus on them and gain more customers and a good return on investment (ROI).

   Optimization Spend: Keyword analysis would help you distribute your resources more towards productive keywords and eliminate unsuccessful uneconomical ones.

   Identify Trends: With keyword analysis, you can get obtain insights into market behavior and apply the same in your business.

Find New Markets: By using keyword analysis, you can discover more specific keywords and expand your search volume.

  • Check what keywords you already rank for
  • Check what keywords your competitors are ranking for
  • Borrow a few ideas from your competitor

Find New Tail Keywords:

Keywords – is that Big Deal? Yes, finding new tail keywords is the heart core job of SEO process, wherein all the techniques and processes go with this groundwork. No traffic for the website can be driven without keywords optimization. It is not just only the study of words wherein the trick is that people must be able to find information on the web when they search.

Knowing what the people would use terms to search for a certain business is the matter of fact. Also knowing the strength of the competition and direction trends are some of the factors to be concentrated when digging for groundwork. Co name takes pride in the years of industry experience in keyword analysis for driving a high-quality website rank, traffic, brand promotion and earning the client a high search engine ranking.

Keyword Testing and Analysis – keyword research is that of identifying out the demand width of business niche keyword, search volume, keyword density, the number of people frequency visiting the website and bandwidth of keywords converting visitors into customers.

Find out Long Tail Keyword

There are two types of keywords: Front Rank and Long Tail Keywords. Front Rank is that of most commonly and most popularly used words relevant to the business wherein common person uses it while searching for any given topic on web surf.

Long tail keywords are literally associated with front rank ones, in which it is derived out of big analysis on the quality and business niche. In other words, can say that they are actually were adopted for site promotion indeed.

In principle, long tail keywords are the search keywords or the key phrases with 3+ words that are highly relevant to the niche product/brand / business, with low competition rank & low search volume.

Examples:

  • online pdf converter
  • best women site
  • best photo editor tool
  • free online calls

Keyword Competition & Metrics Analysis:

Finding out the keyword phrases with a higher volume of monthly searches in one another technique. Sometimes the lower level of competition fetches out a higher amount of fair results. Though there are many ways to find out keywords, there are certain formulas to employ out for keyword selection process. Once after placing out the searched keywords – placing refers to the integration of keywords along with the supplementary content copy. Finally, the crucial part is that making sure that those keywords to be presented in all the appending five nodes.

  1. Page Title

The title tag is much sense making the part where search engine spiders crawl at first to know what the page is about, then tell what the business is into. Hence integrating right keyword phrase with the page title in the crucial step of the on-page optimization. And be understand that Page Title is the code in which it would not be able to visible in the front end.

  1. Body Text Headers

Text headers that are otherwise called as titles on the page matter influence a lot. The main title plays the main role in order to explain deeply about what the web page is complete. It acts as one of the key indicators for the search engines to signal out to the spiders, therefore optimizing the keyword phrase along with H1, H2, and H3 tags are most important.

  1. Internal Links

Internal links are within the web pages wherein keyword phrases integrated with anchor texts would act as a signal for the spiders to know what another end of the text is talking/explaining about.

Internal Links
Image Source: writetodone.com
  1. Meta Tags

Meta tags are signal sender throughout all the pages for the best result. There would not be any Metadata on the front end of the web page, but the scenario is that of keyword phrases integrated with Meta descriptions highlight and notify the search engines that the result for your search is here kind of.

  1. Body Text

Body text is the content of the web page. It is important to integrate the keywords along with web page content, wherein when search engine spiders crawl there must be a right match for the search and keyword for result orientation. Hence, the body text is most important.

  1. Key phrase Research and Classification

In principle, keywords boost SEO campaigns, hence, researching with existing analytics data, competitor’s Meta tags, and keyword discovery tools give the job a complete finish. Even if the current market is flooded with businesses optimizing for your key phrases, identifying those vital key phrases that have been overlooked by competitors with high search volume paves the job success.

  1. Title and Meta Tag Optimization

Integrating the researched set of keywords/phrases with the titles and Meta tags is called as the optimization part. Determining the hierarchy of the Web pages to place the general set of keywords on pages with most links with even undefined Meta description tags will help people clicking on to your site, hence, you rank better. Here comes the process of keyword prominence.

The process features also include:

  • keyword research
  • keyword discovery
  • keyword benchmarking
  • keyword competitor analysis
  • keyword segmenting
  • index analysis for keyword effectiveness
  • KEI analysis
  • pre & post keyword rank analysis

The Significance of Keyword Analysis

Increase Conversion: On identifying the keywords that have high conversion rates, you will be able to focus on them and gain more customers and a good return on investment (ROI).

Optimization Spend: It helps to distribute your resources more towards productive keywords and eliminate unsuccessful uneconomical ones.

Identify Trends: With keyword analysis, you can get obtain insights into market behavior and apply the same in your business.

Find New Markets: By using keyword analysis, you can discover keywords that are more specific and expand your search volume.

Keyword Research Tools on the Market in 2018:

There are a variety of online tools that offer keyword research services, for example, Google Adwords Keyword Planner Tool, where you can evaluate your keyword demand, search volume, rank, and competition.

However, in spite of all its benefits, most of the search marketers do not have time for keyword analysis, as it is a repetitive and time-consuming process.

Why Even Use A Keyword Research Tool?

Keywords are ranked based on two factors: the popularity and competitiveness. Popular keywords generally have a high competition. Keywords, which are most relevant to your website, have a large number of searches, and the smallest competition, is the best for your website.

Paid Keyword Research Tools:

Keyword research is one of the most important jobs wherein it has to be done by given priority in the complete cycle of SEO. As keyword research is the foundation in SEO cycle, it can also be considered as the most critical and important part of SEO. There are few in that category that is ready to spend dollars and dollars to define the best keyword phrases. Hence, for them, there are paid keyword research tools. Appending below is the list of best-paid keyword research tools.

  • SEMRUSH (Worth $199)
  • Ahrefs (Offers 7 days trial for $7)
  • LongTailPro
  • KWFinder (Have a free plan as well)
  • SpyFU
  • WordTracker
  • SERPStat

Still Not Sure Which Tool To Buy?

Regardless of where you are in the world, or what size business you have, it’s time to contact us today. We will be in touch shortly thereafter to find out a few more details to get this keyword research service underway.

Free Keyword Research Tools:

Appending below is the list of free keyword research tools, which are quite welcomed in the group of SEO beginners as well.

  • Keyword Tool.io
  • Übersuggest
  • Google Keyword Planner
  • Google Correlate
  • IMforSMB Bulk Keyword Generator
  • KeywordIn
  • Wordtracker Scout
  • WordStream Free Keyword Tool
  • SEO Chat Suggestion Keyword Finder

Conclusion:

In local business optimization, keywords research and keywords optimizing is the prime area to focus initially. We ensure that your business relevant keywords to be both business-specific and geo-specific. Having industry-specific as well as location-specific keywords will rank high and bring more qualified visitors to your page.

To put in very simple manner, SEO is all about making sure that the brand’s web pages are found of top listings in the SEO search. But to the black mark in the white papers, because of many negative and black hat techniques most of the SEO submissions go fail.

Our On-page SEO practice is a great way to get the ball rolling on your SEO strategy. With this service we focus on getting your website set up in a best practice fashion, taking care of focused on-page and other important elements like Google Places and Google Shopping for online stores. On-page optimization can just be a one-time task but it is the success-determining step which allows webmasters to assess the position of the website in near future which even provides the platform for successful off-page SEO.

 

 

Q Shots:

What is Keyword Cannibalization?

Keyword cannibalization is the process that happens at the browser end to stop the page rank when the website has one or single keyword/phrase for more than two pages. On the other scenario, it is pictured as ‘competing yourself’ unknowingly. Hence, the website architecture should be listed per keyword/phrase per page. Apparently, when the page has lower CTR, diminished authority and low conversation rates for one consolidated page, ‘keyword cannibalization’ will occur consequently. In general SEO term, this incident is also called as ‘SEO misstep’.

What is LSI?

The full form for LSI is ‘Latent Semantic Indexing’. LSI is the keyword in general, which are semantically related to the page’s primary keyword. Apparently, it does not mean to the literal synonym or keywords that hold similar meaning, wherein it refers to the common words & phrases that are collated and identified as the ‘keywords’ for the page by the crawler.

In principle, LSI is a mathematical method used to define the relationship between the terms and content in the website (content).

How do I read KD scale?

KD (keyword difficulty) is based on the PA (page authority) and DA (domain authority) scores of the page rank in Google’s top 10 given keyword. Adding to these, there are other few factors such as home pages vs. internal pages appear and usage of query terms in the search results. In principle, the scale is roughly calculated to a weighted average of the PA (of top 10 pages) and other factors I said in the earlier line.

The right way to scale the KD is actually to predict the level challenge of a website that ranks on both levels – average and good. Some site scores between the 60s to 70s and some 20s to 30s (low), wherein you need to work to improve the score a lot.

What is User Intent?

User intent or the ‘query intent’ is the term used by any online user in order to search for what he/she wanted from the web surf. It is entirely different from keyword – keyword is something that we termed technically with semantic search and developed algorithms.

Image Source: Varvy

User intent is of three types: (i) navigational – when the user tries to get a certain website (ii) informational – when the user tries to get some information (iii) transactional – the user tries to buy or perform some other activity specifically say for registration, application et al.

What is Keyword Diversity?

Keyword diversity defines adding LSI keywords in the content posts (SEO article submissions or blogs et al). It actually refers that the keywords should be diversified but not be over dumped. Apparently, keyword diversity also refers:

  • The total number of different link texts figured out there to link to the target website
  • Total number of keywords that are actively tracking after optimization
  • Total number of phrases for which one rank in the Google search engine

How is Keyword Density calculated?

Keyword density is the percentage of times that the keyword or key phrase appears on the web page to the total number of words in that particular web page. On the other hand, you can calculate the keyword density – divide specific keyword of its presented numbers by the total number of words in the content, which you analyzed and then multiply the result with on hundred to get the actual percentage.

In terms of SEO, keyword density is calculated to determine whether the web page is relevant to specified keyword or rankless.

What is Keyword Stemming?

Keyword stemming is the process of adding prefix, suffixes or adding plurals to a specific keyword to order to make it pertaining to a new word to float in the web page. The specific keyword might be a basic yet popular one that is relevant to the page. In general, keyword stemming is considered as a useful process as one of the important tools for web pages and SEO process.

What is Keyword Prominence?

The process of placing the keyword in prominent space of the web page is called as ‘keyword prominence’. Such prominent spaces are page header, meta tags, opening paragraph and at the sentence beginning.

What is Partial Keyword?

The partial keyword is the exact keyword that matches with the original phrase of the Google Adwords. It helps advertise on a specific search. In terms of SEO, partial keywords are very important in both organic and paid search. Partial keywords often took first place in terms of SEO debates.

6 Must-Read SEO Blogs for Budding Marketers

Learning is a never-ending process, especially, when you wish to learn about SEO which keeps changing day in and day out. It’s recommended that you keep yourself updated with your recent trends and search engine algorithm updates. However, you might have contradicting views and opinions about a topic when you don’t have a reliable source to understand the working of search engines and its ranking system.

[easy-tweet tweet=”SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.” user=”@keywordspot” hashtags=”#SEO #Quote #Beginners”]

Here’s a List of Reputable Blogs to Learn about SEO:

Moz

Moz is a popular site among SEO experts and buddying SEO experts, it’s considered as one of the best source of SEO knowledge. It was founded in the year 2004, the company has come with a lot of SEO tools to help your SEO efforts. The Whiteboard Fridays comes with the best collections of video series is easily recognized among a lot of SEO enthusiast.

Link – https://moz.com/blog

Search Engine Journal

Search engine journal comes a daily in-depth guides and news reports for the marketing world, it has a lot of expert guest authors. The wide range of topics focuses on different areas, digital marketing, social media, paid search, SEO, and much more. It’s known to host summits for SEO experts and beginners, you’re sure to find a set of eBooks which are useful if you’re new to the digital marketing world.

Link – https://www.searchenginejournal.com/

Search Engine Land

Search engine land organizes a lot of events and conference to cater to the needs of the budding marketers. It publishes a lot of how-to guides, expert analysis, tips, tactics, and much more to help you when to be better digital marketer. Search engine land is a blog you should never miss out on with the other blogs mentioned in this article.

Link – https://searchengineland.com/

Neil Patel

Neil Patel started off his journey as a marketer at a young age, he is considered as one of the best marketers in the world with his amazing strategy. A lot of people like his articles for its interactive features, people tend to follow his tips as they are pretty simple to implement and get surefire results. Forbes considers him to be one among the top 10 online marketers.

Link – https://neilpatel.com/

Search Engine Watch

Search engine watch is an authoritative guide which give a lot of insight into search engine marketing (SEM), paid search advertising (PPC), and much more. The average frequency of post in this blog is around 5 post per week, it helps beginners and intermediaries digital marketers to be better at what they do. You’ll get the latest update of news on SEO and other related stories on their website.

Link – https://searchenginewatch.com/

Backlinko

If you wish to get the basic knowledge of SEO and other digital marketing topics, there can be no better course than the courses offered by Brain Dean. Backlinko has a set of advanced courses on relevant SEO topics to get you started. However, you might have to pay for certain courses to get ahead of the curve or stick to the basic content available on Backlinko which is more than sufficient to help you in the initial stages.

Link – https://backlinko.com/

The History of Content Marketing

Introduction to Content Marketing

Content plays a major role in the digital marketing. Since from the last few years, content made its footpath and now it’s the king. We can say that content marketing is a great alternative to the traditional marketing. There are different types of content are existing to reach out our audiences. This includes articles, audio, blog posts, case studies, e-books, infographics, newsletters, videos, whitepapers, and much more. Do you think that content helps to reach the right audience? Why not? Great content helps with the marketing and the content is the future of marketing.

You might have heard that traditional marketing is decreasing time-to-time and as a marketer, you should think for a better way. Hence, there comes content marketing. If you’ve decided to jump into content marketing, then you should be a great storyteller and your story should be great to speak. Why? This is because humans speak only about great stories. Hence, it’s best to have a great story for your brand than others. Let’s read below to know about the evolution of content marketing and its changes year-to-year.

What is Content Marketing?

Well, Content Marketing is a form of marketing approach which completely focuses on the content. The following diagram describes what exactly the content marketing is,

Create (Content) à Distribute (valuable, relevant, consistent content) àAudiences

Here,

  • Valuable – It means that blogs or websites, videos that provide what the customers want.
  • Relevant – Your content should be useful to the customers and as well as it should meet their needs and interests.
  • Consistent – Your content should be effective and your writing style should speak and attract customers to read your content.

This strategic marketing approach is followed by leading brands to reach right audiences and to make conversions or driving them to do some profitable action. Through the content marketing, you can reach out your audiences and as well as it’s a great way to solve their issues.

Content Marketing (used by top brands) – Why shouldn’t you?

A recent study shows that content marketing has been used by most of the marketers. Besides, it’s a favorite marketing strategy for some top-leading brands as well. Nowadays, most of the leading brands such as Microsoft, P&G, Cisco Systems, and John Deere use the content marketing strategy to reach the audiences that they want to sell their products and services. Not only it’s used by the top brands but also used by the small business to reach the right audiences to drive profitable customer action. Furthermore, content marketing takes place in the one-person shops as well. Why, because it works.

Why Content Marketing?

You might ask that why brands use content marketing. This is because content marketing works and it helps to reach out the audiences so we can deliver the message that our customers need to know. What does the content marketing do for you? Here are some of the key factors of content marketing,

  • You can get increased sales
  • Save your cost
  • Get better customers

In addition to the above, it’s quite easy to communicate with the customers through content marketing. As we all know that people will turn towards to the search engines for finding solutions to their problems. Hence, there will be a chance to win the consumer’s mind if your business is visible on the search engines.

In order to visible in the major search engines, your content should be well-optimized and as well it should be a high-quality content.

Is Content future of Marketing?

Do you think that content is the future of marketing? Why not? This is because content helps for marketing our products, creating awareness of our brand and much more. But the thing is that your content should be relevant, valuable, and should solve the reader’s issues.

Is it Possible to do Marketing without Great Content?

The next question for you is “is it possible to do marketing without great content”. It doesn’t matter that which type of marketing strategy you follow. But, it’s good to include content marketing as one of your marketing strategies. The following list explains the role of content in all forms of marketing.

  1. Social Media Marketing:

In the social media marketing strategy, the content marketing strategy is becoming a major part and it comes from the social media marketing.

  1. SEO

SEO is the Search Engine Optimization. Search engines reward websites or business that comes with high-quality and unique content.

  1. Press Releases

PR strategies help to address the issues that your readers care.

  1. PPC

PPC is the Pay per Click and if you to make PPC work, then you should create useful content.

  1. Inbound Marketing

Do you think that content will be helpful in inbound marketing? Yes, of course. It plays a prime role in driving leads and as well as traffic.

  1. Content strategy

It is becoming a major part of most content marketing strategies.

What are the goals of content?

Do you think that there are some goals for creating useful content? If yes, you’re almost right. Here are some content goals to know:

  • Load and customer conversion
  • Creating Brand Awareness
  • Upsell
  • Passionate Subscription
  • Retention and loyalty

These are some of the reasons for creating content and distributing it throughout the internet.

History of Content Marketing

As we all know that starting from small to big brands started telling stories to attract customers. Here are some of the examples,

The first content marketing strategy was identified a really long time ago, approximately in the 4200 B.C.

4200 B.C.

In the year 4200 B.C., cave paintings have been discovered in some places like Spain, Malaga, and some seal-like images were found in Neanderthals which shows the original proof of communication through content.

1732

In the year 1732, Benjamin Franklin promotes his printing business by publishing Poor Richard’s Almanack.

1801

Later in the year 1801, Paris Bookstore named Librairie Galignani started following some content marketing strategies to enhance its business. Some of the strategies followed by them include creation of original books, opening of reading room, publication of articles from influential authors in its own newspaper.

1835

In the year 1835, a newspaper called “The New York Sun” became the most circulated newspaper in the world. This newspaper became more popular after started publishing a series of articles related to scientific discovery of life on the moon.

1861

In 1861, a great magazine so-called American Bee Journal was launched by Samuel Wagner and still this magazine is publishing nowadays.

1867

After 1861, a magazine called “The Locomotive” debuted by the company named “Hartford Steam Boiler Inspection and Insurance Company”. Did you know? In these days, this company is called the longest-running magazine in all over the countries and this magazine is still published today under the same name “The locomotive”.

1882

In order to spread the benefits of electric lighting, a magazine called “The Edison Electric Lighting Company Bulletin” has been published in the year 1882.

1887

Later in the year 1887, a popular magazine called “Scribner’s magazine has been created by the Charles Scriber’s sons in order to provide the information about the lives of the most famous authors of the publishing companies. The Scribner’s magazine competes with the two monthly magazines such as Harper’s Monthly and Atlantic Monthly. And, the main aim of the Scribner’s magazine is to generate more sales of its books.

1888

In 1888, “Johnson and Johnson Company” aimed to start publications for the informational needs of the doctor. The name of the publication by the Johnson and Johnson Company is called as Modern and Methods of Antiseptic Wound Treatment. Moreover, in order to share more helpful articles, there are two more publications have been launched by the Johnson & Johnson Company.

1895

John Deere has been introduced a magazine so-called “The Furrow”. This magazine is publishing in 40 countries and 12 different languages. This magazine is still publishing in countries and has a circulation of 1.5 million.

1900

In the year 1900, Michelin has been developed the guide called “The Michelin Guide” which is a 400 page guide. This is the best guide which is helpful for the drivers to find lodging while traveling and as well as to maintain their cars.

1904

In 1904, the Jell-O launches and distributes some free copies of its first recipe book under the name of “Jell-O Recipe Book”, which contributes the Company’s sales of nearly $1 million by 1906.

1924

A world’s largest radio program launched by Sears to help farmers stay informed during the reduction crisis. And, the content has been supplied by the Sears Roebuck Agricultural Foundation.

1930

This is the year which gives birth to the “Soap Opera”. In this year, Procter & Gamble had partnership with the brands named Duz & Oxydol to produced radio content.

 1968

In 1968, a popular magazine called “Weight Watchers Magazine” was founded and it’s considered one of the best consumer magazines which are distributed to people through newsstands and supermarkets.

1982

In the year, Marvel and Hasbro teamed up together to produce the comic book under the name of “Real American Hero” and as well as the TV series which is based on the G.I. Joe action figure. This makes the G.I. Joe into a household name.

1987

LEGO Club Magazine (previously known as Brick Kicks magazine) which is launched in the year 1987 by LEGO.

1994

Nowadays, we can’t imagine the world without the internet, right. In 1993, a first commercial website called “The whole Internet Catalog” launched by O’Reilly & Associates.

2000

In this year, a revolutionary eBook (Unleashing the Ideavirus) has been offered by the Seth Godin. This eBook is still considered as one of the best all over the time. Besides, this eBook has been downloaded by the users over 1 million times.

2001

In 2001, BabyCenter bought by J&J from eToys.

At the same time, Penton Custom Media which was founded in Cleveland, Ohio has been started to use the term “Content Marketing”.

2004

In 2004, Sherwin-Williams launched a magazine called “STIR” in order to target commercial interior designers and architects.

Moreover, Magnum Opus Awarded debut for celebrating exceptional content marketing and nowadays, it is popularly known as Content Marketing Awards.

2006

We have already discussed that content can be in any form such as Text, Videos, Infographics, and so on. In order to drive more traffic and increase sales, Blendtec uploaded a video under the name “Will it blend?” on YouTube. This video has received over 235 million views and got 910,000 subscribers.

2007

In these days, OPEN Forum acts as a key resource for a small business and it was launched in the year 2007 by American Express.

2008

In 2008, a content site for teen girls was launched by P&G which is named as BeingGirl.com. Besides, it is considered to be 4x times better than other similar traditional media campaigns.

Along with this, another great book for content marketing “Get Content Get Customers” has been released. This book is considered to be the great book for content marketing.

2010

Content Marketing Institute has been started for making its debut.

2011

Makeup.com has been bought by L’Oreal and has been relaunched it as a content platform.

Later in the year, a largest content marketing-focused event “Content Marketing World” annual conference has been launched by CMI and Chief Content Officer Magazine as well.

2012

In 2012, Joe Chernov has been awarded as the best “Content Marketer of the Year” and he is the first recipient of this award.

Later in 2012, Intel debuts a digital magazine “Intel IQ” which focuses on tech culture.

In the year 2012, Kraft increases its marketing ROI than what it gets from its targeted advertising by started focusing its entire marketing department on content.

2013

In 2013, Red Bull Media launched 20 mini-movies and it became more popular in all over the world.

2014

In order to create original videos, Marriott International has been launched an internal creative and content marketing studio together with the key influencers.

2014

In 2014, the LEGO movie debuts and introduces the first example of a major-studio film.

2015

The story of Content: Rise of the New Marketing, (1st documentary film about content marketing) debuts in the year 2015.

2016

The UBM’s electronics media portfolio has been purchased by Arrow Electronics and it’s becoming the first example of a fortune 500 company acquiring several media companies.

2017

In the year, marketers and sales representative started working together to create a great content in order to increase sales and drive traffic to the businesses.

Conclusion

Here, we have discussed the importance of content marketing and how does it help your business along with its year-wise changes. As we discussed above, content marketing stands up in the digital world and it helps for a brand awareness and reputation. Hope you’ve come to a clear understanding of where the content marketing began and now where we are.

As we have already seen above, a valuable and relevant content is enough for the great content marketing strategy. Hence make use of the power of content marketing to increase your sales and drive traffic to your businesses.

How to Successfully Promote your Infographics in 6 Simple Ways?

In these days, the internet is loaded with useful information. It’s available either in the form of plain text or images. Most of the business owners and marketers are including the visual content in their plain text to represent their information in an attractive way.

Why infographics play a major role in the content marketing? The reasons are many to include infographics in the content marketing.

This is because it benefits you by means of increasing followers and subscribers, enhanced interaction on your blog, good relationship building, branding, increasing traffic, and much more.

As we know that infographics are becoming more popular and as well as the competition also becoming higher. Hence, the need for the promotion of your infographics emerged.

Promoting your infographics includes various methods which are listed here,

Choice of your topic

The first and foremost thing you should think is that well-made infographics without promotion won’t be useful anyway. What should you do? In order to get the trending content, you can make use of the content creating tool so-called BuzzSumo.

It’s quite easy to search for the trending topics with this tool. For this, you just need to do few simple steps. Just enter your topic into the search bar and you can filter the results by date to get trending topics. Make sure that you pay attention to the number of social shares for each topic. This is because it will help to know how much shares/attention each post gets from social media. All in all, create a useful and informative content to generate long-lasting traffic.

Eye-Catching Infographic Script

Following the interesting topic, you should create an informative content in a more appealing way. Not only the design of an infographics matters but also the content matters a lot. Hence, try to showcase your content in the way the user wants. The killer infographics split into 4 parts:

  • Attention-grabbing headline
  • Short and crispy intro
  • Numerous informative content
  • Include your data sources

Be sure that your infographic answers to each question that your infographic title rose and keep your visual content within 300-400 words.

Publish it in your own blog

Most of the marketers do mistake by not publishing the valuable and well-worthy infographics in the distribution channels. The foremost channel you can go with is your own blog. As we know that, infographics are more likely shared by lots of people when compared to the plain text. Hence, if you refused to use your own blog to promote your infographics, then this is the biggest mistake that you’re doing.

Besides, it’s quite easy to implement this step so don’t forget to implement your infographic in your blogging platform.

Include Social Media Buttons

Your work doesn’t end with creating appealing infographics; instead, it continues with embedding social media sharing buttons. Every marketer would love to get their content (plain-text, images, and infographics) shareable by others. How can you do this? The one best way is to embed the social media sharing buttons beside to your killer infographic which makes the users share content effectively. To do this, you can use a tool such as “AddThis” which is simple to use and helps to complete your task without a mess.

Optimize your Infographics:

The next move you should take is to optimize your infographics for search engines. This is because it’s quite difficult to make the most popular infographic visible in the search engines without proper SEO. Hence, optimize your infographics by means of the following steps,

Filename – Avoid giving some boring and generic title to your infographics by writing a proper and relevant file name to your visual content.

Alt text – Be sure you’ve optimized the alt text of your infographics. This is because Google uses the alt text to find the topics of the infographic. Besides, it’s helpful to know what the infographic is about when the image failed to load in the user’s browser.

Meta description – As like how you’re optimizing the content for search engines with attention-grabbing Meta description, the same step applies here. Make sure that your description is between 135 to 160 characters as the search engines display the description with this character length.

Repurposing your Infographics:

Infographics are an easy way to generate more traffic to your business if you promote it effectively. You can even enhance its usefulness by converting it into various forms like step-by-step guides, slideshows, and so on. Yes, you can repurpose your infographic into slideshows using tools like GNU Image Manipulation Program or GIMP. It’s an easy tool to use. Hence, create an appealing infographic and repurpose it into slideshows to make your content more discoverable to your target audiences.

Summary

When comparing to other data visualizations such as graphs, charts, timelines, and diagrams, infographics play a major role and it provides numerous benefits to you. Due to the increasing competition for infographics, you should pay special attention to make sure the shareability of the infographics. Make use of the aforementioned steps to promote your infographics in a successful manner.