7 Hard Truths about SEO in 2018

  • December 18, 2017
  • SEO
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Would you like to make a big bearing on your website’s organic visibility in 2018? Google has revealed lots of hints about what will have the major sway in 2018.  With so many truths, it is going to be difficult to decide where to focus. To help you with that, here are the 7 hard truths about SEO in 2018.

Mobile-first Index

Google announced in 2016 that it will roll out a new mobile-first index. We can say that it already rolled out its mobile-first index. What does it mean? This means it will rank its results in its search listings according to the mobile version of content. This is not only for the mobile users but also for the desktop users.

Mobile-first Index

Hence, it’s time to put the focus on mobile responsive design and create an unswerving content for both the mobile and desktop users. Finally, be sure that your website is giving a positive experience to the users by providing useful content with good visual.

Machine Learning

As we know that Google started using its machine learning technology so-called Rank brain to improve its search results. Besides, it will help to understand the user query, find the search intent, and selects relevant results from the databases. In 2018, you should focus on two things which include CTR and dwell time. Optimize your organic CTR by prioritizing in the top 5 keywords with below 10% CTR and be sure that your title is catchy and Meta description is appealing.

Guest Blogging

Now, our attention should turn to guest blogging. We all know that the content and links are playing a major role in SEO. Hence, it will be in practice that getting links by means of guest posting. Make sure that your content is effective and is helpful for the users. To add, check for the already existing content that is getting good results and improve it. You can also create an infographic to earn natural links.

Use tools like BuzzSumo and Ahrefs to gather information about which content performing well so you can improve your content to get more traffic.

Say no to “thin and poor quality content”

Google always want to show the useful information to the users in its search results. Furthermore, Google is often changing its algorithm to provide better results and yes it should continue in 2018 and further than. Hence, try to focus more on a particular topic you write. Keep in mind that if you’re writing guides and articles, then make sure that it crosses 2000 words or so. Keep your content updated and relevant to your industry.

Say no to “thin and poor quality content”

Featured Snippets

Nowadays, the featured snippet is all-important to focus. This is because out of 100%, 30% of Google’s search results come up with the featured snippets. Studies have shown that featured snippets will impact the click-through rate of organic results listed below to those featured snippets.

In addition to this, Google is trying to improve its search results and going to implement more information that even makes your organic search listings goes down the pages.

Here are some tips that will help to found you for featured snippet,

  • Update your authoritative content
  • Find the queries that your audience is asking by using tools like Quora, Reddit, and Answer the Public and make content that answers to their questions.
  • One more tip to follow is found out the page one rankings which is not ranked for the featured snippet and optimize your content to occupy that place.

Voice Search

In this tech-centric world, voice search is not an exception and not an exclamation too, right. According to the recent study, voice assistants will gain more popularity in houses by 2022. If the voice search is not in your game, then try optimizing your content for voice search.

Follow the same steps that we have discussed in a featured snippet to make your content work on the voice search.

Video

Google already started giving preference to the videos and if you’re not taking on video marketing, then it’s time to do. There are more ways to explore videos include product demos, explainer videos, testimonials, webinars, and interviews. Ensure that you’re sharing your videos to platforms like Dailymotion, Vimeo and some other social media platforms such as Facebook, LinkedIn, Twitter, and much more. Along with this, your concentration should be in earning natural links by means of useful and engaging videos.

Hope you understand what SEO strategies will work in 2018 and what things you should do to keep your business up. Make the best by remembering the 7 hard truths about SEO.

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