Before the implementation of taxicabs, it’s quite difficult to move from one limited transportation place to another, right. After the introduction of the taxicabs, we’re feeling comfortable to reach the destination in a simple manner. Besides, this is the best option for those who are living in limited transportation areas and who don’t know driving and as well who wants to ride without driving themselves. Taxicabs were introduced after the development of automobile increases in number. Alright! Let’s see what the key success factors behind Uber growth.
Before jumping into the key success factors, let me give an introduction about Uber.
History of Uber
It was first founded in the year 2009 in San Francisco, California. At first, Uber started as a transportation corporation that employed licensed drivers to run its services. Later, it has been introduced non-taxi driving rideshare services to develop its business. As we all know that the main aim of this process is to connect the riders with drivers of vehicles to reserve/book the taxicab. This benefits more riders as they can know where their taxicab is currently in by tracking the cab with the help of the mobile application on their phone.
Here are the 6 key success factors behind Uber Growth,
Problem Solver for Riders
Uber acts a great solution for the riders. How? It allows the riders to ride in the way they want and at an affordable price. Moreover, Uber has planned to improve its taxicab industry to give more trustworthy services. It’s providing its services to the users effectively by providing clean, on-time ride, good customer experience, and accepting various forms of payments. To add, Uber is now accepting payment from the riders through their credit card.
Perks for Drivers
Not only the riders are experiencing benefits from the Uber taxicab transportation network industry but also the Uber drivers are experiencing benefits. It’s providing job opportunities to the qualified drivers and connects them to the riders who want a safe ride at a reasonable price.
Word of Mouth
We all know that the power of Word of Mouth. This is also one of the main key success factors of Uber. As discussed earlier, Uber noticed the lack of quality taxicab experience in the San Francisco area so it implemented their service in that area and build a basement for their taxicab service. Later, the tech community people started spreading the news as Uber provided services when they’re in need and as well as in the way they want.
Uber has started implementing its service in the San Francisco and this was a brilliant move as a part of its marketing success. It targeted the users on the tech community by conducting tech events. Later, those early adopters or lighthouse customer started to use this service. Uber made this by means of conducting events and providing free rides to the community members.
Disrupting old industry
Uber is continually trying to improve its taxicab experience by implementing quality ridesharing services and providing quality customer experience at a reasonable price. Moreover, it owns more black cars in the San Francisco than before. It is becoming more popular all over the world by providing good customer experience and valuable rides at good prices. It’s being a great riding service for those who are into the limited transportation services.
Demand for Cabs and Price Rising
Another key factor that is behind the Uber growth is Price Surging. It means that the demand for taxicabs increases in some cities and the cost of the Uber rides also increases. Most of the riders don’t escalate the increase in the price of its service. Remember that, most of the major cities have nightlife and if any natural disaster occurs, then everyone wants to take care of them to reach their home safely, right. Uber made it by providing its services to the users in a single press of a button.
These are the 6 key success factors behind the Uber growth.
It’s true that the introduction of taxicab changed everyone’s life and especially, it’s helpful for the people who are in a critical situation of lacking transportation services. Uber has made the riding experience even better by integrating mobile application so riders and drivers can contact easily. Besides, it allows riders to know exactly where their taxicab is. Often, it’s providing more offers and introducing new techniques to promote its services everywhere. These are the factors that made Uber achieve success in its industry.
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