3 Ways to Safeguard Your Site Against Negative SEO

  • April 23, 2018
  • SEO
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You have two ways to improve your site’s SERPs – either to enhance your site by using white hat SEO techniques or use negative SEO techniques to bring down the reputation of the competitor’s sites. It might be a daunting task to enhance your site’s SERPs by using legitimate methods. However, it might be easy to spoil the reputation of your competitor’s site and reduce their ranking.

Most of the black hat SEO techniques are difficult and does not promise assured result, so people go for negative SEO to sabotage their competitor’s performance in the search engine. Negative SEO is for real and is potential to damage your site using aggressive backlink spamming and malicious backlinks. It’s better to be safe with the protective measure rather than being sorry when your site is subjected to negative SEO.

Here’s a List of Methods you Protect your Site From Negative SEO:

Set a Google Console Email Alert

You might be aware of the fact that Google is the most widely used search engine all over the world, you might do a lot of things to improve your SERP in Google. However, you might have little to options when your site is affected by negative SEO. Fortunately, Google has its own Search console to help you prevent negative SEO attacks.

Google Search Console sends you an email alert when your site is infected by a malware. It also lets you know when your pages are not indexed and most importantly when your site is penalized by Google or any other search engines. You’ll be able to sort the issue with your site and repair its SERPs when your site is affected by negative SEO by your competitors.

Perform Constant Backlink Audit

Most spammers use low-quality backlinks to your site which might result in hindering your site’s SERP performance. Performing backlink audits regularly might be the only way to detect and avoid any potential negative SEO strategies against your site. Though there are a lot of tools to spot any new backlinks for your site, it’s suggested that you choose a reliable tool over the free ones.

You’ll be alerted when you have a gained a new backlink or lost a backlink on a daily basis with backlink audit tools, like Ahrefs. Furthermore, you can use Google Search Console and report when a poor or low domain rating is used as a backlink for your site to hurt your ranking in the search engines, like Google.

Check Google My Business

Almost every business is registered with Google My Business that lets you have a close look at the reviews you get online. Sometimes, you might tend to get fake reviews as a part of negative SEO by your competitors, you can report these fake reviews in Google Maps which will eventually be removed.

Oftentimes, fake reviews can ruin your business and your brand reputations, it’s the best investment to spend to some time in monitoring your reviews online.

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