3 Local SEO Strategies to Make the Best Use of Voice Searches

  • March 28, 2018
  • SEO
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Technological advancements never cease to impress us and make life simpler in ways possible. Change is inevitable when it comes to search engine optimization (SEO), you might find the introduction of new algorithms to give you the best user experience. Voice search is one such advancement which is gaining its popularity day by day, it comes in handy when you’re on the go with tablets and smartphones.

A lot of people use mobile platforms to search on the internet, statistical data reveals that more than 20% of user make use of voice searches. Gone are the days when voice recognitions were inaccurate and frustrating rather than helpful, however, voice recognitions of today are accurate to pinpoint a location with ease.

Here’s a list of strategies to leverage on voice searches using local SEO strategies:

Grab the Local Opportunity if there’s any

A lot of components are needed to make the best use of voice search, like the resources to build a good voice search experience. You might have to be prepared for the expenses that come with optimizing your content for voice search, however, your investment will not go in vain when you optimize your voice searches for long-tail keywords.

You might have to include keywords in your local SEO strategy, like nearby or near me, which will help the voice searches to easily locate your business. It’s recommended that you update the information about your working hours in Google maps, which will enable people to know when you’re open.

Leave No Stone Unturned

Optimize your content to just about every location in your neighborhood rather than optimizing for just your location. Oftentimes, people from your neighboring locality might visit your place at some point of time, it’s suggested that you keep yourself ready for what might happen in the future.

It’s suggested that you post reviews on sites which has a good domain authority (DA) and use informal or conversational language in your web content to increase the chances of resulting in voice search. You might be able to stand out from your competitors when you use the regional dialect and result for the voice search better.

Google Reviews and Google My Business to your rescue

Make the most of Google My Business and Google reviews to help you in resulting better for voice searches. Your chances of ranking for “near me” and “nearby” when the frequency of your Google My Business location increases. Research indicates people use near me and nearby a lot of times in search engine ever since 2014, you don’t want to miss out on a major chunk of visitors or potential customers.

It’s recommended that you make sure you get new Google reviews consistently to hold a good chance of resulting in the search results, especially, in voice searches. The other way would be to be listed all across the web by increasing your backlinks, however, when you use a poor quality backlink it might do more harm than good to your SERPs.

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