5 Myths about Niche Marketing Revealed

You’ve probably heard that being a successful person in the niche market is not a plain vanilla. Do you agree with this? Most people say that focusing on a particular niche is not good. Nothing will go wrong if we do it in the right way. How one can discrete fact from a fairy tale when it comes to niche marketing and what is the way to do it right.

Let’s take a quick read to learn the most common myths about Niche Marketing.

Niche Marketing is Intricate

A talk about niche marketing is it’s quite complex to do but the fact is it’s a good way to focus on a specific thing. Niche marketing will help to focus on an explicit niche so it’s otherwise called as targeted marketing. If you jump into this platform, it will be quite easy to succeed.

Niche Marketing is Intricate

Here is the success motto of Niche Marketing,

Target Audience à Precise Problem à Solution to that Problem

This is somewhat like targeting related topics to your niche instead of covering lots of various topics in a broad category. This will help you to be an expert in a specific field and increase your revenue as well. Hence, choose a specific niche and publish content relevant to that to drive people to your niche site for finding solutions for their problem.

Niche Marketing is a Easy Way to Make Money Online

Ways are more to make money online but the thing is not every way is easy and won’t help you to increase your income in an overnight. Every work needs your effort, time, and patience.

Niche marketing is not an exception too.

You might think that making the foundation for your niche marketing is easy. But, the effort starts after the initial step. This is because niche site takes time to establish it and as well as it will take more time to create quality content and converting the right audience into buyers.

You may ask what about building links to your my niche website? Will it be easy? No, the tussle starts when you start building links to your site.

You may ask what about building links

Source: Marketing Profs

Niche marketing might be the best and easiest way to make money online but it needs the aforementioned things (Time, Effort, and Patience).

Entire Profitable Niches are Already Inundated

Do you think that it’s true? If so, let’s read further and decide. It doesn’t matter whether the niche is saturated or not but it does matter how you represent everything in that niche. If the competition is high, then the demand will be high. You should make you unique amongst others. If there are more competitions in your niche, revealing your ideas in a unique angle to your specific audience will help you achieve success.

In these days, the internet usage is increasing day-by-day so it will be easy to focus the right audiences to your niche. Finally, uniqueness is the key here to beat the competitions.

MMO (Make Money Online) is the only niche to Make Money Online

This is one of the biggest myths that revolve around everywhere. You might think that it’s true but I’m not. You can make money in any niche or in all kinds of niche. If you surf the internet, you can come to know the truth behind the successful niche marketing.

If you ask the successful niche marketers what niche makes you successful, you’ll get different answers. Niches are more; selecting the one and achieving success on that is all up to you.

Only Niche Experts Earn More Money through Niche Marketing

There is nothing like “an expert in a niche” can make money online. Who is an expert? One who knows more than others about a specific thing or who knows everything?

Anyone who knows better than their audiences can earn more money through niche marketing. Besides, it will help you to build the right audiences.

If you’re at good at finding the right audience to your niche, identifying the problems of them and providing solutions to those problems, then you can make money through niche marketing effectively.

Final Words

Struggling to find your niche? Just stay focussed what you know and explore more in that. Find the specific audience and create useful content. Study your competitions and do better than them to drive more audiences to you. Don’t think that all niches are saturated; instead, build your niche in a unique manner to achieve success.

What is Google Data Studio?

Introduction to the Google Studio:

Don’t you like to work with spreadsheets? But, wondering how to show your digital marketing effort to your clients? If so, Google Data Studio is here to help you. Now, you can create brandable and easy-to-understand reports to show your digital marketing effort to your clients in the way they are able to understand. Besides, you can also easily share the reports to everyone with whom you want to see this. By means of Google Data Studio’s share option, you can make users either to view the report or to edit the report.

How do Google Data Studio Work?

Google Data Studio is really a godsend gift for every digital marketer. It lessens their time and effort by allowing them to create and transform data into visual in a more understandable way. Moreover, it’s quite easy to use and the way it works is as follows,

Google Data Studio works by means of synchronizing with your Google Analytics, Google AdWords, Google data, and much more. After creating the report or transform your data into a visual report, you can share with your clients and team members to make them understand what’s happening in your digital marketing effort. Once you’ve started creating reports with this platform, you can see numerous templates to use from. But, it’s best to use the blank template to create your first report as the built-in templates come up with many features and require time to cut-off. Moreover, if you choose the blank template, you can easily customize your report based on your specifications.

Here is the Basic Workflow of Data Studio,

 Basic Workflow of Data Studio

This describes that,

This platform first connects to the single dataset and then allows transforming those data into a visual manner. Finally, you can share it with your clients, group of users, and collaborate in a real time.

Things to Consider When you are Using Google Data Studio:

There are more things that you need to consider while using this platform. However, the first thing you should look is whether you can connect to your data source easily or not. You can get more visualization on this platform and you are able to apply various dimensions and metrics without a mess. Besides, it allows you to create your custom metrics that you want.

The most awesome thing about Google Data studio is it’s absolutely free to use and you can create reports as much as Things to Consider When you are Using Google Data Studioyou want.

The second beauty of this platform is its customization. Yes, it allows you to customize the reports in the way you need and as well as there is no restriction for using the canvas. Drag your items anywhere you want on the canvas of the Google Data Studio.

Did you know? This platform even allows the digital marketers to make their report better than ever by changing the format and style options of Google Data Studio.

With this awesome platform, there is no need to spend most of your time in creating visual data in various forms such as bar graph, line graph, pie chart, and so on. This is because it comes up with built-in charts so you just need to select and drop it on the canvas.

There are numerous connectors can be used on this platform such as Google Analytics, Google AdWords, BigQuery, YouTube, MySQL or cloud SQL databases.

The most amazing feature of the Data Studio is it allows the users to create as many tables and charts they want. Like amazing feature of the Data StudioGoogle spreadsheets, you can share this studio report to everyone and as well as you can grant view and edit permissions consequently.

Unlike Google Analytics, the Google Data Studio is not using API so you can easily get access to your entire GA data easily at once.

Can I import information from social channels with the help of Google Data Studio? Why not? You can easily import any information you want from social channels such as Facebook, Twitter, LinkedIn, and so on. But, the thing is you should pull the entire information from a Google Spreadsheet. Once you’ve entered the extracted information on the Google sheets, you can easily pull the data by means of Google data studio.

Verdict:

Building a visualized report becomes easy with the Google Data Studio. Turn your head towards to this platform to save your time in creating an understandable report with some other messy tools. Use this platform to create visualized data within a short time.

The Most Expected Google Ranking Factors – Benefit’s Guide

You’ve probably heard that Google algorithm is changing continuously and it uses more than 200 ranking factors to rank the relevant webpage based on the user’s query.

Wondering what Google ranking factors will work in 2017?

Just relax! Here is a complete list of SEO ranking factors that Google uses in its algorithm.

However, the factors listed here are mixed of proven, controversial, and conjecture.

Let’s read.

Oh! Just a minute! Before revealing the Google SEO ranking factors, I just want to disclose that the ranking factors are divided into so many categories include domain factors, page-level factors, site-level factors, backlink factors, user interaction, social and brand signals, on-site and off-site web spam factors.

On Page Factors

The first thing you should do is optimizing your page with some of the page optimization factors. Why? Optimized page content sends relevancy signals and affects the search engine visibility of your page. Like on-page factors, off-page, and some other factors also matter in SEO. Let’s see the most important Google SEO ranking factors in a detailed manner.

Keywords Matter

Do you have any idea about this? Alright! Let’s read here. Keywords play a major role when it comes to Google ranking factor, meaning you should implement your primary keyword inappropriate places to send relevancy signal to the Google bot. On the other hand, keyword research is the successful part of SEO. Before starting SEO to your website, you should research keywords related to your business. There are tools that you can use to find relevant keywords to your website. Not only the successful part of SEO lies in keyword research; it goes on where the keyword implementation will be on your webpage.

They are as follows,

Keywords in Title

Before learning about keywords in title tag, it’s quite important to know what the title tag is. The title tag is nothing but title of the webpage. It normally appears on the Google SERPs to describe what the page content is about. Hence, the title should be catchy and related to the webpage so it will get more clicks. When comparing to other tags, the title tag is the most important one to focus as it sends the relevancy signal to the search engines the most. Make sure that you’ve placed the keyword at the start of the title tag. This is because keywords placed at the start of the title works better than the keyword at the end of the tag.

Keywords in Title

Keywords in Meta

This is another relevancy signal to the Google search engine. Including your keyword in the Meta description tag acts as a great relevancy signal and as well as it describes what the page is about. But, you should write your Meta in a more attractive way to gain user clicks.

Keywords in H1 tag

Include your keyword in the H1 tag as it’s the most important relevancy factor as it acts as a description of the content. Hence, your title should be attractive and make users click on that. Be sure that you’re page has only one H1 tag.

Optimize Keywords in the Page Content

After optimizing your keywords in Title, Meta, and H1, it’s time to place in the page content. While writing your content, sprinkle the keywords naturally as it also sends the relevancy signal to the Google search engines.

Internal Linking

Internal links also play a crucial role in ranking a page as it gives an idea about the structure of your website to the Google. Hence, it can able to find the hierarchy of your site. Another thing to note is you should use the proper anchor text while linking pages internally. By this way, you can add a little boost to your SEO.

Direct Website Visits

You can come to know from the name itself about direct website visits. As the name describes, direct website visits mean visiting your website from any of the sources include bookmarks, browser history, and direct URL of your site. In other words, the direct visits are a visit that comes without the help of any referral sources such as search engines, blogs, other websites, social media (Facebook, Twitter, etc.) and much more. It also acts a great source to direct users/visitors to your website. Oftentimes, the direct traffic will be calculated from your company’s customers. To prevent those visits into an account, filter out those internal IP addresses.

Do you want me to explain why direct website visits are important in detail? Let’s see why! The first thing is brand recognition. If a user types your website URL into their browser and visits your website, then this is an indication of your authority on the particular subject. The best way to promote your website is providing valuable content to the users. This is because if the content is worth reading, then everyone will love to read. If you everyone loves to read your content, then Google loves you and ranks you in the top of the search engines.

Remember the quote “Google only loves you when everyone loves you first”. Hence, gain authority and make users recognize your brand by providing valuable content.

Time on Site

Time on site is nothing but how much time a user spends on your site. If the user spends much time on your webpage or site as it will help Google to know how useful the particular page or site is. How long a user stays on a website is also considered the major SEO ranking factor. All in all, the time on site is an indication factor to the Google that how much your site is worth to the users.

Here is how time on site works,

In order to know the exact time that the users spend on your site, you should know how it’s calculated by the web analytics software.

Time on Site

For example, if a user visits a webpage on your site and performs any actions within their first visit, then it is recorded in one session. This is because the web analytics tool has some rules to calculate these metrics. Generally, the session gap is 30 minutes in an analytics tool. So, if you open a webpage and went to the meeting, then returned to click a link on that page after 30 minutes; it’s recorded as a new visit and calculated in a new session.

If you want your user to stay on your site more than a minute, then you should provide some valuable content to them. This is because the time on site is fairly related to the bounce rate. If you a visitor to your site spend more time, then there is a chance to see reductions in the bounce rate.

However, it’s best to have average session duration of nearly 53 seconds for your website from organic search traffic.

Pages Per Session

Before learning pages per session, you should be aware of what the session is. A session is nothing but a group of interactions that a user made on your site within specified time duration. In a single session, the user can do anything such as completing any actions, viewing multiple pages, e-commerce transactions, social interactions, and so on.

Hope, now you come to know what the pages per session are. It’s just a measurement that shows how many pages that a visitor loads/visits within a single visit to your website.

Through this measurement, you can also know how the pages on your site are engaging to the users. If the pages per session are more, then the visitors to your site are more engaged and vice versa. Hence, have a hawk-eye on the pages of your website and write content that is engaging the users.

Bounce Rate

Bounce rate is the most important factor that you should concentrate more. What is it? It’s is a measurement that indicates how much visitors leaves your page without loading any page on your website. The higher the bounce rate, the lower the page quality. Hence, you should pay special attention to reduce the bounce rate of your page by adding some useful information on the page. Usually, the bounce rate will increase if the user to your website didn’t find what they’re looking for.

What is the best bounce rate for a website? If a bounce rate for your website is in the range of 26% to 40%, then it’s good. More than 40% is average and if it exceeds more than 70%, then you should analyze what is wrong with your website and fix it for better bounce rate.

Bounce rate = Total number of bounces on the page within a given time period/total number of entrances on the page (within the same time period)

How to reduce the bounce rate? One of the best ways to reduce the bounce rate of your website is to create a landing page that satisfies user’s query.

Referring Domains

Referring domains are domains where the links are coming from to your website. Are referring domains matter to SEO? So, what backlink is? A backlink is a link from another website to your site.

For example, assume an E-commerce Store “A” and you’re purchasing items from that store.

Here, “A” is referring domain and “items purchased” are links.

When it comes to link building to your site, it takes a time. But, it always worth your time as quality links send trust to your site. But, the thing is you should focus how many links pointing to your site and as well as the referring domains. The ratio of referring domains to backlinks is important in SEO ranking factors.

Consider the following scenario,

If your website is having more links and less referring domains, then your backlink profile is quite weak.

Assume “A” is your website and the referring domains to “A” is 100, but the links to pointing to “A” is 1000, then it will negatively impact and it’s a bad thing in the eyes of Google.

Google is punishing websites that are getting links through a paid linking scheme. Hence, if your site is having a high number of backlinks and low referring domains, then it’s an indication that the links are from a paid linking scheme so-called private blog networks.

If your website is linked to the de-indexed network, then there may be chances for effect in your rankings. Hence, stay away from paid blog networks and try to build natural links to your site.

Content

You might have heard that the phrase “Content is King” everywhere. Undoubtedly, content is the supreme ranking factor in the Google’s algorithm. The point is that quality and engaging content plays a major role. Ensure that your content is well-worthy to read and share. Besides, make sure that your content is free from duplicate issues. This is because Google loves quality content not duplicate one. If you do want to hit by Google Panda, then say no to low-quality content. Google introduced its algorithm named Google Panda to filter out the sites with thin content.

Content-Length

Does content length matters in SEO? This is a debating topic as most people say “long-form content plays well than a shorter one and vice versa”. While writing content, you should think from user’s side. Most of the internet surfers won’t read much and some might read more. But, studies have shown that longer content ranks well in the Google SERPs. Hence, analyze what your target audiences want from your site and which form of content plays a good role. Based on that, implement trial and error method and write content for your website that is liked by the users to get more shares and clicks.

Content-Length

HTTPS

Is Google started to give a ranking boost to the sites having SSL certificate? Let’s see. In these days, sites without HTTPS losing its rankings and are ignored by Google. Why should you switch to HTTPS? The reason is that Google is giving more weightage to the sites with a secure connection.

What is called HTTPS? HTTPS is the Hypertext Transfer Protocol Secure is the secure version of the HTTP protocol. This means the information transferred between a website and a browser is encrypted. Want to stay away from a Non-secure warning from Google? If so, then switching to HTTPS is the best choice ever.

Once you’ve decided to implement HTTPS on your site, you should pay special attention as it may affect your ranking as well. If you’re going to start a new site, then buying the SSL certificate at first is good. In case, if you’re going to buy the SSL certificate after few months from the start of the website, then using 301 permanent redirects will help to maximize SEO.

Keyword Density

Does keyword density matters in SEO? What is the ideal percentage of keyword density? Well, there is no optimal keyword density that you should follow. You can insert your primary keyword in your content and as well sprinkle LSI keywords to make your page relevant to the query. Keyword stuffing is not a good technique to do as Google is penalizing the sites with keyword stuffed page. Hence, it’s best to write content by sprinkling keywords naturally. However, there is a formula to calculate keyword density. They are as follows,

Keyword Density = Number of times you repeated a specific keyword (Nkr)/ total number of words in the text (Tkn) * 100

Image Optimization

As we know that “Image is better than thousand words”, so, it’s best to use images and videos on your website. Besides, it’s good to optimize the images on your page. Optimizing images on your page sends the relevancy signals to the Google through the alt text, caption, and so on. Optimizing the images on your webpage with alt tag helps both the users and search engines to know what the page is about. Moreover, there may be chances for ranking in image search. And, it will be helpful for the user to know about the image if they are using the text-only browsers or their internet connection is slow.

Mobile-friendly Version

Nowadays, mobile users are increasing gradually so it’s quite important to focus on mobile responsive design. Google gives a little boost to those sites having the mobile responsive design of their site. Is your site mobile-friendly? No, then it’s time to optimize your site for mobile users to get a boost from Google. A recent study shows that the sites ranking in top positions having a mobile-friendly version of their site.

The Freshness of the Content

Google loves fresh content so it’s good to update your content on your website regularly. Try to give the most useful information to the users in the way they want to attract them and to make your content go viral. Make sure that your content is unique and informative to the users.

XML Sitemap

However, like how HTML sitemap is useful to the users, the XML sitemap aids the search engines to know the page URLs of your site. Hence, if your website has XML sitemap, then it will be good for search engines like Google to improve the visibility of your website.

Page Speed

Page Speed is another important factor in the eyes of Google. If your site takes more time to load, then there may be chances to affect your rankings negatively. Check the page speed of your website using the Page Speed Insights tool and know the area you should focus on. Assume you as a user and you typed a URL in your browser. The page is taking more time to load, then what you will do; definitely, you’ll close and go to another website. Do you want your users to do not visit your site? If no, then improve the page speed of your site and boost your rankings in Google SERPs.

Social Media Signals

Studies have shown that strong signal from social media is positively impacting on search engine rankings of your website. Hence, share link-worthy content across various social media platforms and build strong link building profile to your site.

Total Backlinks

Still, the backlinks are being an important ranking factor in the eyes of Google. But, you should not focus on the quantity as Google does not love the site which is having more low-quality backlinks. Hence, it’s good to build a large number of quality links over quantity to build trust to your sites. Moreover, while getting links from other sites, there are so many factors to consider which include domain authority, page authority, and age of linking domain, and so on.

Total Referring IPs

Like referring domains, the referring IPs also matters in SEO. This is because a single website can have multiple IP addresses. For example, if “A” is your site and it’s getting backlinks from the website named “B”, then the number of referring domains is 1 but there may be more referring IPs. As we discussed before, there is a correlation between a number of backlinks and number of referring domains. If a site is getting more links from the same website, then it will impact the site’s rankings negatively.

Total Follow Backlinks

Alright! We all know what the backlinks are? But, what the total follow backlinks mean? Let’s read. You’ve probably heard that a combination of both no-follow and do-follow links work well in the eyes of Google. However, the links with “follow” attribute will pass link juice. On the other hand, links with “no-follow” attribute do not pass any link juice. Hence, it’s always best to keep do-follow links on your website in a good number.

Total Anchors

As we all know that, the anchor text is a clickable text in the hyperlink. Hence, it’s best to use a good number of anchor text in your article. There are different types of anchor text are there includes an exact match, naked URL, generic, partial match, and much more.

These are some of the most important ranking factors you should focus on while trying to rank your pages on Google SERPs.

How to Rank Keywords in 5 Steps

If you’re doing business online, then optimizing your website for major search engines like Google, Bing, and Yahoo is all-important. Search engines are essentially the best place to reach new customers as it will help to enhance your online business.

Would you like to improve your website’s visibility? The most effective way to come up with the search engines results pages is doing proper SEO. However, lots of half-truths exist about how to rank for keywords.

This is the guide that actually tells you how to rank for “how-to” keywords.

5 Simple Steps to Follow to Rank your How-to Keywords

Make Use of Lists:

The first technique you need to follow is using lists and explaining things in a step-by-step manner. Why? You’ve probably had some idea about how Google works and how the Google bots crawl your sites to rank up on the 1st page of Google. Besides, users also want posts that explain things in a clear way.

Make Use of Lists

For example, if the query is “How to make a spinner”, then the article for that query should be explained in the form of lists. This is because this works as an indicator for both the search engines and the users as this is the post which resolves your problem by explaining things in a detailed manner. Furthermore, make use of the verbs at the start of the sentences.

Attractive Title that Increases “CTR”

The second technique is increasing the click-through-rate by adding some modifiers or including texts such as in x Steps/Minutes in title. Make an attractive title that looks like for example “how to make a spinner in 5 simple steps”. This is because users always want to grab the tips in a short time and as well as they want to complete tasks fast. Hence, including words like fast, x minutes/seconds, x days, x numbers will help to rank better and get more clicks.

Attractive Title that Increases “CTR”

If you haven’t implemented this method yet, try it now and see the results. These types of titles attract users to click on your post and there may be chances for ranking high on the Google SERPs.

Explain Things in Multiple Forms

The third step for How to rank for “How-to” keywords are actually includes user intent and focusing different learning methods. What do you think about multiple learning methods? Do you think that solving various learning methods will work? If yes, you’re correct! Explaining things in the form of videos and step-by-step photos will help to attract more audiences. When it comes to “how-to” keywords, most of the users prefer videos to understand things even better. Do you want to miss those views? I hope you don’t want to make things worse. Hence, try to make a video of tips for “how to make a spinner in 5 easy steps” – video explained”. By this way, you can rank better and cover more users.

Explain Things in Multiple Forms

In addition to this, illustration or explaining the tips of “how to make a spinner” in the form of step-by-step photos will help some users who don’t or can’t watch the video at times.

Make your Tips More Visual

As we all know that “A single picture is better than thousand words”. So, what should you do? Make use of the infographics to explain your tips in a visual way. People always would love to get useful information in an easy way. Hence, if you mention the useful tips for “how-to” keywords or titles in an attractive way by means of infographics designs, then it will get more clicks and shares.

Make your Tips More Visual

Add a Title to the List of Steps

Last but not least. The final tip for how to rank for “how-to” keywords lies in the restating the title before listing out the simple steps. Do you think that this will be helpful for you in any way? Yes, definitely. Let’s see how.

For example, a user search query seems like “How to make Spinner”. How will the Google search results be for this query? Keep reading.

Assume that you’re a Google bot and you should crawl millions of web pages and display the relevant results to the users. Now, what you will do? You will crawl all the pages that are related to the query and it will be easy for you if the content having tips mentioned in the form of lists and before the lists, there is a title related to that, right.

This is the way that Google bot will crawl and display the results to the users. Hence, try to add a title that explains the steps listed before the lists. This will aid Google to list your page in the SERPs easily.