20 Key Take-out from SEO Meet up 2017 | SEMrush

  • December 20, 2017
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I have been started attending meetups in India. This is my 2nd meetup which was about SEO myths and fascinating tips to boost organic visibility, Omni-channel content for conversions, and best techniques for local SEO.

It’s a well-organized meetup by SEMrush and the event started at 3.30 pm after everyone had settled in their seats. I feel happy to attend the 2nd SEO meetup by SEMrush as I got a chance to meet numerous digital marketing experts in one place.

SEMrush Game #2 – Keyword Game

The session started with the SEMrush introduction and keyword game. It was really amazing and it’s a chance to enhance our keyword search volume guesses with other attendees like us.

One amazing thing is that SEMrush awarded gifts to those who are all guesses correctly before everyone guesses. Besides, it makes everyone to involve in the game interestingly and as well as it acts a great competitive game between others. Finally, this is a knowledgeable and fun-overloaded game.

Explaining about SEO myths and fascinating techniques to improve organic visibility

Following the SEMrush keyword game, Nitin Manchanda, Global SEO Head at Trivago by profession started explaining his ideas about SEO myths and interesting techniques to improve organic visibility.

During a special 45 minutes session by Nitin Manchanda, he shared key points to enhance organic visibility and SEO myths with the attendees. The notable thing is he often interacted with session members and asked their opinions about the SEO myths that he shared.

Due to this, we can get a mixed ideas and a clear opinion about every myth. Here is a list of SEO myths for you which were shared by Nitin Manchanda,

Myths revealed…

He started explaining his first myth “SEO is a one-time effort”. Following that he shared the following myths,

SEO one time Effort

SEO one time Effort

  1. CTR has no relation with search rankings
  2. Meta tags aren’t any more worth

Here Meta tags include three (Meta title, Meta description, Meta keywords
).

As we know that Meta keywords tag are no longer worth than before. But, the remaining two has its value in it. Hence, we should write a unique, catchy title, and as well as catchy Meta description said by “Nitin Manchanda”.

Besides, he explained why we should not use Meta Keywords. The reason is that it will led competitors to know your keywords.

The 3rd myth goes here,

  1. Linking from header/footer has the maximum value
  2. Relevancy is the most important factor
  3. Linking the same page multiple times add more SEO value to it

Hence, do not link same pages multiple times

Dont link Same Page Multiple times

Don’t link the Same Page Multiple times

  1. XML sitemap is a ranking signal
Do you think that XML sitemap is a ranking signal? Guess? Click to Tweet

No, right! This is because it lets search engines to know the URLs in your site. But, it impacts indirectly in your rankings. Let’s see the explanation for this question by Nitin Manchanda,

If the XML sitemap is not present, it’s quite difficult to search engine crawlers to know your pages, right. Hence, if you have XML sitemap in your website, then it makes search engines to crawl and index your pages as soon as possible.

Moreover, we can submit our URL through Google Submit URL to let search engines that we have created one page, he added.

  1. Social signals doesn’t add any SEO value

While explaining this myth, he asked everyone their opinion about this and we got some mixed answers. Even though it has no direct value in SEO but it has some impact indirectly.

  1. Paid Search has direct ranking correlation with organic

While everyone is disagreeing this myth, but one of the members of the SEMrush meetup agreed and put his opinion in front of everyone. He did experiment on this and now he is seeing improvements in his project, said by a member of the session.

  1. Header Tags aren’t important from SEO perspective anymore.

What do you think about this Myth? I think you’ll vote for “NO”, right. Yes, we also answered the same. Suddenly, a member from the session stands up and explained “it has impact on user’s perspective” Replying to that person conversation, Nitin Manchanda started explaining its importance as follows

header Tags

Header Tags

“Using header tags improves user experience and lets them to know the level 1 heading, level 2 heading, and so on.

At the end of the Nitin Manchanda (Global Head of SEO at trivago) speech, Julia Aslamova awarded Mr. Saravanan, who got a promo code for a free ticket by his intelligence in asking interesting questions as announced by the SEMrush win a free ticket offer.

Winner Gift awarded

Winner Gift awarded

Here is a list of questions raised by Mr. Saravanan, who is Digital Marketer by Profession.

  1. What is the most intense keyword type in local SEO?

For example, using location in keyword like: “tea stall in Noida”

For example, If I am in Bangalore right now and if I am searching for “mobile app development companies”, then I will get a company which belongs to Bangalore and optimized for Local SEO and if search same thing in Singapore i will get different results.!

  1. How do you manage to get your NEW site ranked among big competitors in your STATE?
  • Publishing high-quality content of good length and adding infographics and videos into it
  • Optimizing content with keywords and optimizing images
  • Improving backlinks profile (Web 2.0, blog commenting, directory submission, social bookmarking, forum and profile links – to increase the number of backlinks) and (guest post & editorial sites – to get the high-quality links).

What else? Let’s drop your thoughts in comments.

  1. What do you prefer the most: Higher rankings on SERP or Better visibility on Social Media?

Both are equal or we can say that it depends: Organic ranking will also give you leads.

Most probably, we can say that it depends on target audience,

Target audience means that the people who are interested in your services or product or would like to buy it.  For example, your company is selling jewelry, so your target audience will be people who are doing job minimum age of 25 years. Hence, you will mostly go with young girls and women because they are more interested in buying such items. And your target will be on business people as well.

Suppose, if you’re selling clothes online and you’re running e-commerce portal for the same. For ranking your e-commerce portal will be tough now because already Amazon, eBay and Aliexpress will be there on top and you can’t compete them at all, and user even won’t go down to 4th and 5th result. In this case, social media promotion will be a better option for you.

Following this session, Jessie Paul, Managing Director at Paul Writer explained Omni-channel content for conversions based on her experience. She shared numerous important points and amongst here are the key takeaways from her speech,

When it comes to content, you should ask the following three questions to yourself,

  • What your content is about?
  • Why should the users read your content?
  • What makes best your content from competitors?

At the end of the session, one member from the SEMrush meetup asked “what is the optimal length for content to be posted on site?

“However, there is no optimal length for a good content and most probably, it depends on the topic you’re going to choose. For promoting products and services, it will be best to prefer videos”, she replied.

Finally, Jaydip Parikh, the CEO of Tej SolPro shared the local SEO techniques. The following list explains his techniques about local SEO,

  1. Google My Business

The first thing you should focus is getting your Google My business page set up.

  1. Local Directories

Here come some examples of local directories,

  1. Just dial
  2. Hot frog
  3. Bing
  4. Rich Snippets

Local Directories

We should reach the 0th position to acquire the featured snippets. Hence, optimize your search engine snippets.

  1. Paid Ads
  2. Voice search

Voice Search

Optimize your business for voice search. However, in these days, most of the users are using voice search to search their products and services on search engines.

  1. Near me

While explaining this “near me” he asked how many of you support agree with this and finally we got mixed answers for this as well.

  1. Barnacle SEO

The most important thing that he revealed is Barnacle SEO. What do you think about Barnacle SEO? Let’s see!!

It’s nothing but linking with big guys to improve your local visibility in the search engines.

The session ended at 5.30 pm and after that we had a group selfie to remember those awesome moments with SEMrush in future. Lastly, members cleared their doubts with the guest speakers by raising questions to them.

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